Originally Posted by westa6969
I can concur with most of your findings after two weekends in a row viewing both 60" side by side at BB to my surprise the EX500 outdid the EX700 in about 90% with the identical feed material.
I posted some more comments in the EX700 thread but from this point I'll do that here as it's been sending EX700 owners into "justifying my purchase" mode.
Recent comments I've made:
"Overall uniformity on the EX700 looked OK, it was the flashlighting along the top edge of the screen that turned me off of this set. It wasn't along the entire edge but there were clearly several areas along the upper edge where I could actually look and know exactly where the LEDs were placed. I actually recently got back from the store I saw my first 52EX700 at and I have to take back what I said about it.....after watching the TV for a good 10 mins when a solid color like a blue or gray sky was up I could clearly see it without looking very hard. So as of this point I've viewed three 52EX700s and two 60EX700s. All three of the 52s had the same flashlighting issue I've mentioned above and one of the two 60s had it."
"I was offered the 60" EX500 and EX700 as a replacement for my SXRD set. Before I even went to a store I pretty much had made up my mind that I was going to get the EX700 due to all the extra features it had, LED lighting, thinness, etc.
I was able to view 60" versions of both at the same store on the same hi-def feed. I went through the settings menus of each and set them the same. I watched both for probably a good 40 mins total at the store.
After all was said and done....I changed my mind and went with the EX500. Thin and current tech is cool, but at the end of the day the PQ is the most important thing for me and the EX700s I've seen had flaws I couldn't live with."
So like you mentioned.....people considering buying one of these two TVs should really carefully survey the two......their eyes might surprise them. For me....Sony needs more development on EDGE Led. In the grand scheme of things this is Sony's first attempt at wide range use of the technology. It's good but it needs to be better.......especially given the price differential in the 60" versions.