Originally Posted by VA_DaveB
OLEDs are not very bright compared to those two new 2017 Sonys. Both the 900E and 930E are excellent, the 930E is more expensive, supports Dobly Vision and is brighter. But the 900E is plenty bright enough and has FALD. If I were purchasing an LCD, I would be going with one of them over anything from Samsung, LG, or Vizio.
The following is a direct quote from the Rtings review of the LG OLED B6:
"Unfortunately the automatic backlight limiter (ABL) causes the fullscreen brightness to be very low, and it may not be enough to combat glare in bright rooms."
I went and looked at some TVs yesterday at my local Best Buy. They had a B6 OLED outside of the Magnolia department in the normal BB showroom playing an HDR demo of a basketball player and it was really dark scene where most of the lights in the stadium were turned off, with some bright spot lights providing light, so it was really hard to even see the guys face. The spotlights were bright but the rest of the picture kept getting crushed.
I also looked at the new 77" OLED W and 75" Z9D side by side in the Magnolia department and both were near the front where it was very bright from the main store lights. Both were running an HDR demo, but different videos so it was not a direct comparison. I plan on going back with a thumb drive of an HDR demo clip to have the same content on both screens.
The Z9D did way better with HDR. There was one scene where the sun was rising and I had to squint my eyes a little. With the OLED W the image was bright but not "Wow, this is HDR!" like with the Z9D. Both sets were at the maximum brightness. The ZD9 did have some haloing, where as the OLED of course had perfect blacks. But these were uncalibrated screens, not sure if the haloing can be fixed on the Z9D with calibration.
I also checked out the 930E but they were unable to play HDR footage on it as they did not have it hooked up to an HDR source, so I still do not have any idea how well the HDR performance of the 930E is compared to the Z9D.
If the 930E's HDR performance is close to the Z9D, then I'll save the $1300 and get the 930E. I'm also not sure how well the 930E handles haloing and localized dimming since they only had a live basketball gaming playing on the TV in the store.
As for prices, the Z9D is the most expensive (Best offer was through Cleaveland AV). The 65E6 is $1000 (Best Buy) cheaper than the 65Z9D, and the 930E is $1300 (Best Buy) cheaper than the Z9D.
Once I get some time with the 930E I'll be able to make my final decision. I think my choices right now for the living room TV is between the Z9D and the 930E. If I get the Z9D, I will have to wait a bit longer until I replace my bedroom TV as I will use my budget for the bedroom TV to pay for the extra cost of the Z9D.