Originally Posted by chinee
Went to BB today and the BD demo loop on the EX700 has a split screen showing BE3 on the left and "Off" on the right side. Looks like the color setting was lowered and brightness increased on the "Off" side. BE3 is probably just Marketing.
On another note... I saw the Sammy 55C7000 3D demo with Monsters vs. Aliens... I want... I want... I want...
Where are those 3D threads... ?
I checked out the EX700 and EX500 (My FutureShop has them side by side).
According to Sony marketing:
BE3 is better than BE2 for:
Lower video noise
Better definition in the blacks
On the setup they had, they had the BE2 set so that I'm assuming was the "vivid" setting. Colors were much brighter than the BE3, but the contast was so high that the blacks were washed out and the whites pierced the retinas. The BE3 on the other had, had the contrast so low, that the colors were washed out. Sure you can see the black detail, but any TV could if you back off the contrast/brightness that much. I would have liked having a controlled source on both, setting them both up with the DVD escentials DVD, and doing a REAL A/B test. My guess is the BE3 will shine in non-HD material, but giving both 1080P, you wouldn't be able to tell them apart.
On the video loops they were getting, I didn't see any difference in PQ (other than above).
I ended up getting the EX500 over EX700 (couldn't justify the $500 considering I just use it as a home theatre "monitor"). I would have liked the 1/2 power consumption the EX700 series has over the EX500 though (from the LED sidelight).