I've seen alot of chatter about the "soap opera" effect due to the Motion interpolation of the newer TVS. I looked this up after seeing it firsthand on several new lcds and leds.
Basically, when it's turned on, it makes the picture you are watching look like the characters are somewhat superimposed over the background like it was shot with a cheap camera.
1) Turn off the motion interpolation for things you watch that the effect makes look bad.
2) Turn it on for whatever doesn't look bad.
(Taken from wikipedia which has a nice page on the topic without getting too technical)
The "video" look side effect is also commonly referred to as "Soap Opera Effect" after the way those shows looked, having been shot on cheaper 30Hz video instead of regular broadcast equipment or film.
Here are the names of the "technology" per Brand.
* Hitachi - Reel120
* Insignia - DCM Plus, for Digital Clear Motion 120 Hz
* Kogan Technologies - MotionMax 100Hz, 200Hz
* LG - TruMotion 120 Hz, 240 Hz
* Mitsubishi - Smooth 120 Hz
* Panasonic - Intelligent Frame Creation (IFC)
* Philips - HD Digital Natural Motion
* Samsung - Auto Motion Plus 120 Hz, 240 Hz
* Sharp - Fine Motion Enhanced
* Sony - MotionFlow 100 Hz, 100 Hz PRO (XBR series, Australia), 120 Hz, 200 Hz, 240 Hz, 400 Hz.
* Toshiba - ClearScan 120 Hz, 240 Hz
* Vizio - MEMC (Motion Estimation, Motion Compensation)
Now my main question is, what is this technology specifically geared for? It CLEARLY doesn't make 95% of what we watch look better. (IE, most of what we **read average American** watch that isn't a Bluray comes from Cable/Broadcast Feeds)