You need to go to see one in person for yourself. I got a look at one of their 55" LEDs (not positive which model) in a Magnolia a few months ago, and the look inexplicably amazing, edge-lit or not. The motion looked very natural with no noticeable artifacting. I didn't spend a whole lot of time with it, but it was hard to believe I wasn't watching a plasma.
ht Panasonic 60" ZT60, Monitor Audio: Silver RX6, RX Centre, RX1; Martinlogan Dynamo 700, Marantz SR5006, PS3, Oppo BDP-103D, Panamax M-5100PM
2ch Sony 32" W650A, Sonus faber Toy Monitor, REL T3, Marantz PM8004, Sony BDP-S1000ES, JVC T-X3 tuner, Apple TV, Peachtree Audio DAC•iT, Panamax MR4300
pc Monitor Audio Radius 90HD, Audioengine D1, FiiO A1
+ Sony 65" XBRX850B, Sony BDP-S5100