Originally Posted by irkuck
Rogo, Gentleman, your intelligence was correct
. There is now hard semiofficial proof by the marketing director of Sharp in the video from his own mouth
that the price of the higher 70" model is targeted to be "below" $5K. The arrival time is stated for the summer.
This price level for 70" changes the game. It is hard to imagine how others could keep price close to 10K and price above 10K for 75" look unrealistic. Perhaps others will retire from this segment? The 5K 70" will also push the 65 incher prices down. Things look good for those who want 70" and those not
So yes, I am inclined to agree that this is a game changer. But how much of one and who's game is it changing? LG is very much an over-promise and under-deliver outfit when it comes to big things in the U.S. And their 72-inch was singularly unimpressive -- even among their other models. Will they still try to get $8k or $10k for it? I think so. I mean Samsung tried to get $6k for a flagship 65-inch last year and by delivering so few, they did get that. LG can't realistically be planning for quantity shipments of the 72. And so they'll likely price it accordingly.
But I see the Sharp as a revolution in the size/price equation, even if the picture quality is awful
. I am optimistic -- cautiously -- that the picture quality won't be awful. Like I really want it to be good and think the expensive one might be good, at least in some critical ways. But I think we'll have to wait and see.
In the meantime, it's almost irrelevant if the inexpensive model is terrible. Every single unit they can produce will sell out at retail. Open-box returns will also sell. If they can deliver 10,000 70-inch sets in the US, that'd be great. If they can deliver 50,000, well that's better.
I know this is going to sound silly because LG and Samsung are both wonderful companies, dominant producers of LCDs and so forth, but the only sets I'm really curious about this year are the Sharp (both models, mostly the pricey one) and the Sony (the 65-inch 929 model). The Sharp wins obviously on size combined with great pricing.
The Sony wins on cosmetics -- hands down to me, no one was even close -- and the fact that by coming late to market, they will be pricing in a world that is much more crowded with alternatives. I mean, if Sony is dead serious, the set in question will be priced at the same level as a Panasonic VT30. If it's more, honestly, I'm going to disregard it. Because that will mean it costs more than the significantly larger high-end Sharp as well as the de facto "TV to beat" -- the high-end Panny wins best picture awards almost every year.
I've dismissed the LG for aforementioned reasons -- it's fat, it's dimmer and less contrasty than other LGs
. I've dismissed the Samsung because of the shiny bezel and stand and serious questions about affordability and availability. The Samsung does offer perhaps the best app platform and the tiniest bezel and the most impressive lit-room contrast. So I'd like to reconsider it -- but they have to deliver something soon and show that Samsung pricing aggressiveness we've come to know.
It could be a huge year for huge TVs. Or it could be that at $4,000 and up, they remain an odd niche with low volumes and inferior picture quality to their smaller siblings.