Well, you've answered my "matte/glossy" question as good as it could possibly be answered. I wish magazine/internet reviews were as thorough! Seriously, your photos showing the split screen matte/glossy and matte/semi-glossy is better illustrated than I've ever seen done on the internet - wow. Your post should be a sticky as it could really help people understand what the differences really are between matte, semi-glossy and glossy!
Anyways. I don't know why I kept saying semi-matte when semi-gloss is definately more accurate. It's alot more glossy than I am used to because I use pure matte screens right now. But as you said, I won't have a light directly above me and the screen will be a few feet back. So I think it will be fine. When I see the reflection in the glossy screens, and I consider that all the rest of the screens coming out this year are glossy, I think this EX720 is the best compromise I will get for at least the next year.
As far as the 1:1 pixel mapping - I'm sure the television does that. So there's really only one more big question from me. If you could answer, I will order the the EX720 right away. It's basically a yes or no question. But unfortunately, you might not be able to answer until you have the displayport -> HDMI cable.
Does the TV have defeatable auto-dimming when using a digital connection?
Let me explain.
The XBR6 had undefeatable auto-dimming. It was always on no matter what. It was a lot of effort to buy the thing and then I had to take it back basically because of that issue. This is an important option when using the TV as a computer monitor because if you have a black background for example and open up a window with a white background, the auto-dimming will kick in and suddenly the screen will dynamically increase the brightness. If you close the windows, the TV will dynamically decrease the brightness. It drove me nuts very quickly. After a while I figured out that I could hook up the XBR6 through VGA and the auto-dimming stopped because the XBR6 assumed this was a computer source. But then the text got blurry and there was a lot of noise. So I returned it. With a lot of complaints, Sony finally gave the XBR9 the option to turn off autodimming but I never found a good enough deal on the XBR9 40" to buy one. Then, the next year I thought I wanted 3D so I waited but all the 3D sets were glossy. So the EX720 is the first TV in many years that is likely the best compromise. I also tried to find the answer to the auto-dimming question in a manual for the TV here:http://esupport.sony.com/US/perl/sel...=36&NAVDISP=tv
But the EX720 isn't listed so there's no manual to look at yet. Maybe in a month or two... And even though people assume auto-dimming can be disabled because the previous year TVs had that option, I'm not always sure. Samsung had the option to turn off auto-dimming for a while and then they started forcing auto-dimming on some TV in the last two years. I guess they figured nobody would ever want to use a TV as a monitor.
So to test this properly, some source needs to be hooked up digitally and then in the TV menus there would be some place which allows auto-dimming to be disabled. A playstation HDMI hookup should work. I'm not exactly sure how to really test it with a Playstation but I guess a movie that goes from light to dark or vice versa would trigger the auto-dimming. If the auto-dimming were disabled, there would be no dynamic contrast adjustments when the scene brightness changes. Either way, it's good to know how to disable it so you aren't wasting time figuring it out. The rest of my previous questions like picture quality etc, other people will probably care about more than me. For me, I'm sure the picture will be good enough. I really just need to know about matte/glossy (answered, thanks) and auto-dimming (?) before I pull the trigger. The "yes or no" to the above question is all I'm looking for right now.
Lastly, on one of your pictures, I noticed you had two mouses next to each other. I used to have the same thing so maybe this info could help you. I don't know your setup, but if you happen to be running two Windows boxes, and have one mouse controlling each box, I seriously suggest you spend a bit of time and try out a free program called "Input Director". This program allows the sharing of a single mouse/keyboard through a typical home network router to control two computers. No need for two mice/two keyboards. It's basically a software KVM but the switching is instant and it very easy to use. Another free program called Syncronicity (EDIT: Woops, the program is really called "Synergy", my next post below explains how I got the name wrong.) does the same thing but that program isn't quite as polished although it seems to have gotten better since I last used it. And if you don't need this functionality now, look it up anyways because if you're doing Maya, Photoshop and Z-Brush now, you will be wanting this ability eventually. Just something to consider for the future.
Alright - thanks again.