According to the rep at Sony...
1) They charge Tax.
2) He couldn't guarantee no restocking fee.
3) Return shipping comes out of your pocket.
If you buy this TV, and don't like it.. you are losing a few hundred dollars easily. Return shipping, no refund on tax, and most likely a restocking fee. Based on the # of reviews on this set (none), theres no way i'm spending that kind of money when their policy is like this.
I'll wait for Amazon to carry it, probably a few hundred dollars below MSRP too. They offer everything sonystyle does + more. No tax, free return shipping, and no restocking fees. Zero worries.