Indeed, it's good to share experiences with other users. Especially when it comes to the ' special case' of the EX720.
Switching from a review to another one, you can sometimes really wonder if we are speaking of the same set.
After 4 months of use, I slowy come to really love the set. But it took me some work, as I come from 32'' Sharp 720p LCD (very good in its time) on which backlight and colors were set to insane values.
Actually, I like punchy pictures with vibrant colors. So for my first moments with the EX720, though I got stunned by the smoothness of the picture (which contain superbly aliasing in games), I felt a little bit frustrated by the slightly lack of pop of the set. This was my feeling at this time.
After a couple of hours spent on the dynamic preset of the TV, I realised my mistake. Sony is not Sammy
As far I could bear, I slowly went back to 'Natural' then 'Warm' color settings. Then I started to appreciate the very subtle render of the colors. Smooth, natural and with a lot of shades.
I also tried to reduce backlight from Max (!) to 5, and activate ECO settings. The 'dark' sense of the first days finally disappeared, at the benefit of an unexpected picture depth (kinda like a 3D sense) coupled with very good black levels. -even if I still struggle a bit with shadow details, but really, that's ok.
So far, I am not able to go further than 'Warm 1' for videogames. But I start to appreciate the Warm2 preset for movies.
I could recently have a look to my old Sharp which now rests in peace at my father's home. I found the picture almost unwatchable with my old settings. So forced and unnatural. I started some adjustments and things went better (but not even close to the EX). So I guess the efforts I made to educate my eyes were worth it after all.
I could also compare my EX720 to a 32EX710 owned by a friend of mine (MVA panel). To my taste, the EX710 had already a beautiful picture (clear and detailed) but no matter the settings, I found the colors to be a little bit washed out on this set. Back to home, I was glad to observe that the EX720 had a better color rendering.
Color is also the reason why I finally gave up on ACE. With correct settings, the set naturally delivers enough contrast to my taste. And thankfullly, the flashlighting is quite moderate. Playing Naruto UNS 2 on X360 without any enhancement is already a colorful and breathtaking experience.
Guess I will stop here for now although i still have much to say about this TV