I would hazard an opinion that more people could use cable card than build in tuners most TV's have, but I smell some sort of conspiracy between TV makers and cable companies. And cable companies didn't even had to make too much effort, all they had to do is create some compatibility issues so people would blame it on TV, if cable card didn't work properly, or something like that. Cable companies must be making tons of money on DVR rentals, I'm paying something like $20/month for 2 yrs already, without any service call or other cost to them for DVR that cost them maybe $500 in bulk, if that much, so they already doubled their original investment. I will be fighting back, soon I will purchase some device with cable card and my computer as a recorder, when I get little more free time, to set it up properly. Just trying to decide what would be the best option, but honestly I'm not very impressed with offerings at the moment. TV with cable card would be best option, but I know it won't happen.