I was generally impressed with Sharp's 732 series (see my full length reviews of it and the 632 here on the forum), and the 735 builds on those strengths while adding 3D, 240 Hz processing, and additional calibration adjustments. Are these additional features genuine advancements, and if so, are they worth a premium over Sharp's other already good models?
Personally I find little to no value in Sharp's 240 Hz processing over their 120 Hz processing. It significantly reduced light output, and any advantages it may bring to motion are debatable.
I found the 3D performance to be fine, though it did not overtly impress me either way. Technical measurements in 3D were excellent.
The addition of a 10 point white balance and gamma adjustment, however, can transform this set from a good one to a stand out performer. It absolutely must be done with a measurement meter and calibration software, and preferably by a patient and knowledgeable calibrator. Sharp's lower models do not have this adjustment, and I believe the visual improvement provided by their proper calibration was well worth the price premium over the 734 and 732.
Modified ANSI contrast ratio measured an excellent 2729:1.
Care must be taken with some of the advanced calibration adjustments, particularly the red tint and value adjustments, which must be double checked by eye in addition to an accurate meter. The 10 point adjustment has tracking problems and improper interaction at the bright end, though with persistence it can be whipped into shape with no resulting banding in grayscale ramps. Thanks to the 735's 10 step adjustment, I was able to get reference quality calibration results in Movie mode.
How was the image after calibration? Absolutely superb, though it was hampered by the same dirty screen effect I noticed on the 732. That shows up as blotchy, dirty looking spots on the screen in light backgrounds during motion. Hockey shows it up quickly. Black uniformity can vary from sample to sample, and one of the test units (I calibrated two within a few days of each other) did have a noticeable cloud in the lower right portion of the screen. However, I was extremely satisfied with the 735's superb depth of image, shadow detail, and overall color. The picture had very good pop, though black levels fall short of that of a top plasma. Viewing angle is critical, and the screen is less glossy than most LED sets. At times I noticed a very slightly grainy look, but I did not consider it to be serious enough to be a distraction. As much as I like Sharp's lower models, I feel the 735 is a significant step forward in image quality.
Sharp 70LE735U movie.pdf 264.5185546875k . file