On another note, I see some talk about the 80" in this thread. I was at Sam's Club last week looking at the 733 and there was a Sharp rep in the store who walked up to me while I was looking. First thing out of his mouth was that there is a new 80" model coming soon. I told him that I had read that (here of course) on the internet and that I had heard that it would be a few months. He said he just had a meeting the day before and was told maybe 3-4 weeks. I asked him what he thought retail would be on one and he said they were aiming for a $3,600-$3,800 retail price. Of course he could be full of crap so take it with a grain of salt, but he actually told me to wait a few weeks for the 80". Wouldn't seem like something you would expect from a manufacturer's rep.