Originally Posted by Ken Ross
Oh c'mon now HiFiFun, you're really way over the top now... This is no 'conspiracy
' between Sharp & BB.
First I appreciate you acknowledging my effectiveness, though it a bit predictable.
Just as in supermarkets products manufactures pay the store for placed in key locations. How a common business practice is labeled a 'conspiracy'?
This highlights a major issue in that some threads have a concentrated point of view.
Other readers may assume that everyone is thinking like that, when in reality its only a very small percentage. A general manager told me that just the Elite name alone attracts people. Obviously true guys?
So I'm here to state the rather obvious facts that the average Joe with common sense can see.
The switchover from the Sharp 935 to the Elite was rushed. We all know that the Sharp 935 was displayed at last January's CES. It was there that managers saw just how good it was. They had already been working with Thx.
All they really had time for was marketing efforts along with better calibration and possible binning/selection of panels.
After seeing the insect Blu-ray on the Elite, I came home and selected two reference films to observe DSE and viewing in a nighttime atmosphere.
They aren't movies you need to watch all at one time: Chitty Chitty Bang Bang (pure corn) and Baraka (a rather dark movie). The picture quality was superlative on my calibrated 735 with excellent black levels (the higher the native contrast, the less need there is for local dimming and lower absolute black levels).
The panels definitely share the same all around look with high native contrast and colors which are very natural, yet pop. The new feature which we are all seeing is the higher performance of the Mediatek image processing:http://www.mediatek.com/en/product/info.php?sn=65
Then we learn:
"Two of Taiwan’s top tier IC design houses, Mediatek Inc, and Realtek Semiconductor Corp. have decided to form a cooperation to push out its IPTV IC chip."
This new generation of image processing is superior in depicting the fine high frequency detail, especially evident in viewing crowds at a football game. Its also in the Sharp 60" 633. Read the just as
enthusiastic responses for far less $$$:http://reviews.costco.com/2070/11649...rt=helpfulness
Obviously several refinements and advances in technology have all come-together to make a visually superior line of televisions. So its not surprising that savvy managers are capitalizing on the obvious improvements and building "design centers".
Further, even arch panel competitors are throwing in the towel. Congratulations go to Sharp!