The new pricing structure that Sammy and Sony are putting up will likely drive customers to the elite. Meanwhile, those that might have bought a tv from those two online at the lower price will likely hold off now as it just out the price range they wanted and are now out of budget. I'm fairly certain this will make the best buys happy, but who knows how long BB will be around. Ultimately, I see this costing manufacturers sales in the long run.
Sharp is really becoming the new Sony of the 80's and early 90's where they were a force to be reckoned with. Sony and Sammy are just riding on coat tails and are trying to stay afloat.