Went to see the 70 inch Sharp Elite at Best Buy today. Watched it and played with the remote slightly for about 15-20 minutes. They had transformers BD going so I watched the first 15-20 minutes of the movie. I tried to turn off all processing I could find in the picture control menu/advanced menu and had the TV in THX mode for the viewing demo. This is my completely unprofessional opinion coming from a ISF calibrated 151fd Elite by Jeff (Accucal).
What I liked:
-Very nice aesthetics, the brushed aluminum matte bezel is really a step forward from the older glossy elites. Certainly the slimmer profile helps.
-Nice brightness/contrast even in the semi bright environment in Magnolia. No plasma will ever touch those type of blacks/contrast during the daytime. Characteristic of LCD of course, but the local dimming implementation definitely gives nice blacks without any real crushing as far as I can tell.
-Very nice colors out the box in THX mode, I was very impressed by the viewing experience on the color accuracies in general out the box.
-Completely uniform from what I can tell across the whole screen. No flashlighting or clouding issues whatsoever from what I saw.
-70" is definitely the way to go. =P Love the size up.
-Viewing angle. Obviously this was expected coming from a plasma....though the LCD technology seemingly has improved vastly over the years as it offered a pretty wide angle before I noticed any significant drop off in the colors and washing out.
-Blooming. Perhaps it just happened to be the content that showed this off clearly but in the menu of transformers, where the boxes of scenes from the movie are rotating around, you can see the blooming effects go on and off on the boxes at different points of the rotation. I guess this was expected too from the LED LCD technology.
-Motion. I don't know the specifics/technicalities but even after turning off all the motion enhancements, framerate and movements didn't look quite "right" to me. Perhaps I'm noticing the small response issues of a LCD screen versus a plasma....but this is a pretty picky observation since it is very slight and I'm not completely positive if it's due from me watching motion enhanced content to start with on the screen at the beginning.
Overall, an amazing display for sure worthy of the Elite name tag. Would I upgrade from the 9g elite plasma? That is a tough question....the bigger size and the daytime viewing is plenty reason already but fortunately, I do 99% of my viewing at night as I'm at work all day on weekdays and only watch the tv at night during weekends when my daughter is asleep....so it's a moot point. It would be nice if the pricetag became somewhat more reasonable to give the wife a bigger nudge haha. Congrats to those buying this TV, it's an amazing display that's sure to get a lot of attention in the coming months.