IMO, what we see on these new TV's has been long awaited. Film is an ancient format, and I just can't see how some people will take their new TV's, which are capable of producing some very realistic (almost scary) images, with incredible clarity, contrast, and most importantly, depth, and dumb down the settings to make everything look like a 50 year old film. Flat and dull. And I've hated motion judder ever since I was a small child, watching movies on the big screen, over forty years ago. I don't care to see older movies "the way they were meant to be seen", which were made using limited technology. Some of the best home viewing experience I get is watching old classic movies with a breath of new life. I end up watching things I normally wouldn't, just to bask in the glory of a more believable viewing experience.
I know it's all subjective, but for me, I want to see things on my TV the way I see things in real life. Bright, sharp, and deep, with no blurring or stuttering. The "film look" is old, and technology is moving forward. We've seen, and embraced, many advancements with the audio soundtracks in movies. It's about time the visuals start to catch up.