@Fastslappy, @planetweckesser thank you both for your replies! I'm going to call and buy the warranty today and I did the firmware update last night over a wired connection. So far the picture is great, I have it on dynamic mode but will configure it for movie mode today with some of the settings posted earlier in the thread.
If I had one complaint so far it would be that it seems that I can't turn off the motion settings entirely, even though they are listed as off. It's not problem with 1080p content or video games, but I do notice it a lot with older 4:3 content. I'm hoping that once I move the set into its final position, another two feet further away from our viewing distance that the motion effects are not as overwhelming.
Perhaps besides the "off" setting there's something else that has to be disabled for it to truly be "off" ?