It's well documented it has nothing to do with a "stupid marketer." In fact LG did you a favor by allowing what it could rather than what Samsung does. Those decisions are based on copyrights. Puerto Rico is not a U.S. State and not part of all the copyrights allowed in the U.S. It's one reason why Dish Network for instance has different programming available in P.R.
I'm guessing the actual software update has nothing to do with why you are not getting the smart apps, though I suppose it's possible it does. Try toggling from where you have it now (U.S.) to another setting, let the TV go to that setting then go back to the U.S. setting.
Let me say it more correctly...every stupid marketer from all the content companies decided to exclude Puerto Rico in the LICENSING of the content of every app that LG carries in their Smart TV. Is this possible? Probably not. May it is just stupidity of a single party.
Content owners like Netflix and Pandora include Puerto Rico within their markets of service, but LG decided to block them (and everything else!) in spite of that. Your Dish example does not apply - I'm not interested in a Dish app (if ever existed). I'm not interested in Amazon Prime, since I know that they don't license to Puerto Rico. It is common sense.. if the provider does not block, why should you? Why are you interested in blocking by default in one of the market THAT YOU MARKET AND SELL when the provider also serves the same market? Why don't you say, in your marketing and sales material fir a market that the Smart TV functionality is nonfunctional (or severely restricted) in that market? That, even that you pay the same you are getting much less? That, in my book, is deceptive, false advertising.
Since firmware 5.0.0 LG does not let me set the country. This LG became just another Samsung. Tomorrow, this expensive dumb TV goes back to the store. I'll buy a non-smart TV and plug an Asus Cube or something similar.
Please don't hate me. Once I return this device I'll not complaint more about LG TVs. Promised. However, I would have appreciated if somebody else had posted about this 'defect' before. I could have saved me a lot of time.