Hi, i've also bought this TV and at first I was satisfied with everything about it. But when the TV started asking for firmware and software updates, this satisfaction ended. Firmware updates killed the PQ, now the TV is not crisp and clear, and has not vivid colors as before, now it's blurry, dark and has poor colors. Next was the software updates, that killed the functionality of the apps, now they're slow, desyncs audio from video. I really liked the automotion plus effect, but since the updates, this effect seems to blurry fast scenes rather than fix them as before, and now its deactivated from all the video apps, and there is nothing i can do to activate it again. In fact, my TV doesn't have any clouding effect, at least I can't notice it. So my advice is, don't install any updates until it's completely necesary.