The new HD TV's today require some spesific settings to make them look great, it may take some time but it's werth it. No 720P will not look better than 1080p, the thing about the tec today,is if you don't learn about what your getting, you can get ript off easy. What the so called pro's don't tell you is that as long as you know about how to work with the HD TV's, you can get some of the cheapest one's to looke just as good and even sometimes better than the most exspensive one's. Remember there just trying to sell you there most popular brands most of the time. Learning about HD TV's is not as difficalt as they make it seam, all you need is a few tips on setting up your TV, and the rest is yours to control. All the Tv's are basicly the same, thay will just have different names for some of the options depending on what brand you buy. Heres a few helpful tips for all TV's, never have your brightness above 40, it causes blering and messes with your black levels, and make sure your DNR, NR and MPEG modes are always off, they can make your HD picture look very poor, and any film modes that are on a 120Hz's or above should be off, that can hert your picture in fast ceens. If you would like more tips please ask. I'm here to give the tips most peaple and companies won't addmit. I grew tired of beeing misled so I educated myself, now when I want to perchus a TV, Computer or sound system, I go in asking the spesific questions about what I want, and that will tell me if the person I'm talking to knows what there doing, because you would be shocked to find out that most of the time, they don't.