well, it backfired as far i'm concerned as a potential future sony customer.
i was ready to spring for a 55" 929 (best picture i'd ever seen..), but then the price jumped over $1000 and i balked.
in my view, SONY quality stinks and thus they shouldn't be claiming this "prestige" pricing. every single sony item i have has failed relatively early in its life.
the latest problems with with my PS3 are the last straw*: i vow i'll never buy another sony product as long as this policy is in effect. in my view, they don't deserve my business, especially at inflated prices.
*my replacement panasonic 220 is better all around except for when the motor sometimes makes some weird noises when it's paused.