Okay, so I just got the E701-A3 at Costco, and its great except that it keeps doing the off/on thing (turning off randomly). It's not clear if it's actually rebooting, as the power cycle it fairly quick. I also have an older 32" Vizio, and it never does this. I'm hoping its just a matter of time before Vizio sends the proper firmware updates over the wire to get it functioning properly, but not sure how long this might take. Got a Blu-ray player and xbox 360 hooked up to it, and seems more reliable to use the xbox for apps, for example Netflix, as when the TV cycles power I don't lose my entire context. Anyone else experiencing the same issue? I will likely be contacting Costco or Vizio soon. Not sure a new set would make any difference, unless it's an issue with the power supply or related part of the board.