LG also calls it's passive sets "Full HD 3D". An LG rep tried to explain to me how they get away with this but I still see something reminiscent of the scanlines I used to see on my old crt based rptv when it was displaying in 480p. That being said I'm coming around to the benefits of passive for some people--generally excellent 3D effect with minimal gliltches compared to active, and cheap glasses. Where I work we sell 2 models of LG 3D set, the 6700 and 7600. Both went on backorder for a few weeks and we offered the ET-5s as an alternative to those who just "had to have it today".