Just bought this beauty yesterday at my local Costco. $1008.72 USD out the door. My first 60 incher was a Sony SXRD for just shy of 3 grand in '07 so I'm quite pleased already.
Tried some of the settings in this thread. I guess the majority of owners like their sets way too bright for my tastes, but other than that they have proved to be a good starting point. The only bad thing i have discovered so far, is that this set can crush blacks quickly. That is to say, once you get to that line just above black crush, it is not a gradual slide into the murky smoothines, but rather a head first plunge into velvet foggines.
Much more playing to do, & overall I am very happy with this set.
Whoops, almost forgot. Lip sync issues right out of the box. I'm running a 7.1 system from my Denon 3311ci, so I can't comment on the built-in speakers, but I have the delay at about 133ms if memory serves. Since I use my receiver for switching, I only use HDMI 1 on the set.
The delay is consistent across all my devices (Comcast DVR, Sony Blu-ray, HTPC, Apple TV, etc...)
Doulbe whoops! I had a worker at Costco help me search for serial numbers. I got 49. There were several 41 & 42 & I told him of the anecdotal data in the other thread. He seemed to appreciate that information.