Hold on now, I'm sorry, but I have to back up and ask about something that is endlessly covered ground. So my apologies ahead of time.
I am not sure about something still. Let's see if I can ask this differently.
Is this a true 240Hz TV, or a 120Hz with a pulse technology (back light scanning or whatever) bringing it to a sort-of 240?
Or ............................... (and this threw me), I seem to recall that some LG rep told someone in the 7600 thread that the 7600s were not true 240Hz and that it was only using 240Hz for 3D. Now that makes absolutely no sense for a passive 3D system. NONE. So I'm assuming that what the rep meant to say (or should have) was that it was using a pulse technology in 2D or otherwise.
Anyone know with absolute certainty what the specs are of this thing? I know it says 240Hz, but is that real?
Yes, it's true that color does not exist in the physical universe: it exists only in the brain. But this doesn't mean that one person can see blue internally as yellow and that another could see it as red. The reactions and recognition of colors is neurological in nature. Once it occurs there isn't yet another evaluation that takes place. Blue looks to me as blue in precisely the same way it does to you, by definition.