Element Electronics 70" LED LCD HDTV - Has anybody seen one?? If so, thoughts... opinions??? - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 8 Old 11-20-2012, 01:21 PM - Thread Starter
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In the last few weeks, as I've been considering a new 65" or 70" flat-panel to grace my living-space, I stumbled across a couple of listings from a manufacturer I had not yet heard of before... "Element Electronics".

Aside from being "assembled in Detroit", I don't know much about this brand - or what type of image quality they offer.

Between Walmart's website & CostCo's, I see listings for 2 different model numbers - with very similar specs - and a VERY attractive price point (roughly $1700) for a 70" display.



At first blush, the contrast ratio isn't all that impressive - 5,000 : 1... more like the value for a middle of the road computer monitor, but I realize that is all in the measurements.

I gather they are Edge-lit displays, but given the depth of the case - it's 'possible' (but, not likely) they are Full-Array... and also likely lacking a dynamic backlight (as one is not mentioned - and given the seemingly low contrast ratio).

I'm just starting this thread, to solicit some opinions / observations from anyone who has seen either of these TVs... hopefully, at least a Walmart near me (South-East PA) will begin to carry them soon. With the impending holiday shopping season descending upon us, one would expect they'd have these in by now, as a door-buster type of item?!
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post #2 of 8 Old 11-20-2012, 01:37 PM - Thread Starter
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Below is the info from the Product Detail page for the Model: ELEFC701J from CostCo's site...

The only discernible difference between this unit and the model ELEFW701A, that Walmart is carrying, seems to be in the contrast ratio... Walmart's site claiming it to be 4,000 : 1...

Get into your Element with a LED TV that offers breathtaking clarity and brilliance with the picture and sound. The Element 70-inch 1080p LED HDTV features a built in JBL® high performance 2.1 speaker system and subwoofer which provides you with a superior audio experience with no additional connections required.

Featuring full HD 1080p (1920 x 1080) resolution, for the sharpest picture possible. The powerful LED panel, provides high contrast ratios for deep blacks and vibrant colors, during both dark and bright scenes. Three HDMI inputs allow you to connect your high-def components, like a Blu-ray player, DVD player, or gaming console. A VGA input allows you to turn your TV into a computer monitor, or listen to your favorite MP3s or share JPG format photos by connecting a USB device.

America Matters
Element is an American company. After many years of hard work and planning, Element is proud to announce that this TV was assembled in the USA. America matters.

The Best Sounding TV. Period.
JBL® sound is found everywhere – from top recording studios and concert venues to millions of homes and cars. The worldwide authority in audio reproduction for more than 60 years, JBL engineers have acoustically tuned the audio system for Element’s display, creating maximum performance from minimal space. The built-in JBL subwoofer and front speaker system unlocks the powerful studio sound for an unprecedented widescreen cinematic experience.

1080p/1080i/720p/480i/480p digital compatibility
Auto Motion 120Hz Refresh Rate
Cable-ready high definition ATSC tuner
Integrated JBL 2.1 sound bar and built-in subwoofer
Progressive scan
3D comb filter and de-interlace scanning
Pre-programmed sound controls (bass, treble, balance)
Trilingual on-screen display (English, Spanish, French)
Closed captioning and sleep timer
Includes full-function remote control
Detachable TV stand for easy wall-mounting
Assembled in Detroit

Screen Size: 70" Class (69.5" diagonal)
Resolution: 1920 x 1080
Contrast Ratio: 5,000:1
Brightness: 350 cd/m2
Response Time: 4 ms
Refresh Rate: 120Hz
Viewable Angle (HxV): 176° x 176°
Tuner: ATSC Tuner
Speakers: 2 Built-in Speakers + Subwoofer
Dimensions (with stand): 64.1" W x 41.9" H x 13.4" D
Dimensions (without stand): 61.1" W x 39.4" H x 3.3" D
Weight (with stand): 123.2 lbs.
Weight (without stand): 109.6 lbs.
Warranty: 2 year manufacturer's

Inputs/ Outputs:
1x Component Video
1x Composite Video
1x Coaxial RF
1x Audio
1x VGA (D-sub)
1x USB Port (JPEG and MP3)
1x Digital Coaxial Audio Output

Model: ELEFC701J
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post #3 of 8 Old 12-09-2012, 08:35 AM
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Costco.com just lowered their price on this to $1499 with free shipping effective 12/9 through 12/21. This is a heavy bugger weighing in at over 109LB without the stand compared to about 80LB for the 70" Vizio. The good thing about getting this from Costco is their no hassle return policy. I'm considering this but hesitate because of the lack of reviews. Like Vizio this is assembled in the US but I'm sure the parts are imported from China or Japan:p
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post #4 of 8 Old 12-30-2012, 02:51 PM
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I have also been very curious about the 70" model sold at Costco (ELEFC701J). The price point seems awesome ($1,499) but I am afraid that its bottom of the barrel in terms of quality. Has anyone read any reviews on this model?
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post #5 of 8 Old 12-30-2012, 03:56 PM
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Most nonmanufacturers, guys who source out a bargain item, never get reviewed. Bear in mind that they not only could be cutting corners but also saving money on warranty and support services. I do not know element but budget A/V gear never seems to be much of a deal in the long run.
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post #6 of 8 Old 01-04-2013, 10:15 AM
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I got one for Christmas the 701A The picture is nice and bright. It is a big big screen so it isn't as sharp as the 37 inch that it replaced, but you can see it a lot better from the back of my room 22 feet. Which is what I wanted. It looks as good as the more expensive sharp that I considered. The sound is excellent. So far I couldn't be happier I don't know what the other sets do better for more money and it is at least assembled in the USA and that gives some one a job. Probably a relatively low paying job by American standards but any job is better than no job. smile.gif
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post #7 of 8 Old 07-08-2013, 08:34 AM
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Paul's TV has this on sale for really cheap:


p.s. I Don't have any affiliation with them, merely looking up reviews to this TV to see if it's worth it. Always weary of refurbs just to be skeptical of the low price.

I Geez Zeus Me

My life is richer for not knowing what goes on on reality television
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post #8 of 8 Old 07-08-2013, 09:36 AM
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Not to be a spoilsport, but you should ignore manufacturer's claims of contrast ratio. That goes for all manufacturers.

It goes like this: one maker fudges their numbers and at best they'll say it's "dynamic" contrast ratio, oftentimes not even with that qualifier. And they're not saying what kind of jiggery-pokery they used to get their inflated numbers.The other makers have to do it too in order to compete, because the average TV buyer doesn't know any better. It can be hard to get the real numbers.

My LG 65LW6500 has a claimed 9 million to one dynamic contrast ratio. Which is of course ridiculous. I looked it up on one site in the U.K. (sorry, didn't save the link) which actually measured *native* contrast. It was 1,600:1. Which surprised me a little, since most IPS panels of that vintage (2011) have *native* contrast a bit over 1,000:1. I forget what the claimed contrast is on my Sharp 70LE640, but native is a measured 2,200:1 according to the same website. And the Sharp blacks/contrast are pretty good for an edge-lit LED/LCD.

Just saying. tongue.gif Maybe the Element is worth the price, I dunno. But the comparable Sharp 70LE650 is maybe $250 to $300 more and the Vizio 70" set is priced about $100 to $200 more than the Element last I looked.

Good luck whatever you get.
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