jmsync, if you are still around.
I have the 39L240A13 Insignia at the Bar & Grill now, and now have solid evidence on the panel. It is surprisingly good, with very nice Black Levels. The viewing angles are very good too.
I can recommend it without reservations, especially over the 37" LG with it's S-IPS panel.
Vizio VP322 Plasma / Vizio GV42LF LCD / Denon 2200 Silicon Image DVD / Panasonic S97 Faroudja Genesis DVD / Oppo 970HD Mediatek DVD / Oppo 983H Anchor Bay DVD / Panasonic LX-600 Laserdisc / Aiwa MX100 Multi-region VCR / JVC S7600 S-VHS / PS2 / Sega Genesis / Nintendo SNES / Roku 2 XS & HD-XR / Realistic STA-90 Reciever / Realistic Minimus 7 / Antennacraft G1483 Hoverman / Belden 7915A RG6 / Channel Master 7777 Titan 2 UHF/VHF / Panasonic AX-200u / Optoma Graywolf 92" / Draper Luma 92"