jmsync, if you are still around.
I have the 39L240A13 Insignia at the Bar & Grill now, and now have solid evidence on the panel. It is surprisingly good, with very nice Black Levels. The viewing angles are very good too.
I can recommend it without reservations, especially over the 37" LG with it's S-IPS panel.
Epson 8350 / Panasonic AX-200u / Optoma Graywolf 92" / Draper Luma 92"
Samsung 51F8500 / Panasonic P50ST60 / Vizio P502ui-B1 / Sony 50W700B LCD
Sony S790 / Panasonic BDT-220 / Roku 2 XS & Roku 2
Samsung F550 / Speakercraft CS3 / Yamaha YAS-105