jmsync, if you are still around.
I have the 39L240A13 Insignia at the Bar & Grill now, and now have solid evidence on the panel. It is surprisingly good, with very nice Black Levels. The viewing angles are very good too.
I can recommend it without reservations, especially over the 37" LG with it's S-IPS panel.
Samsung 51F8500 Plasma / Vizio M422i LCD / Vizio GV42LF LCD / Vizio VP322 Plasma
Sony S790 BD / Panasonic BDT220 BD / Roku 2 XS & HD-XR
Oppo 983H Anchor Bay / Denon 2200 Silicon Image / Panasonic S97 Faroudja Genesis / Oppo 970HD Mediatek
Panasonic LX-600 Laserdisc / Aiwa MX100 Multi-region VCR / JVC S7600 S-VHS
Panasonic AX-200u / Optoma Graywolf 92" / Draper Luma 92"