thanks for the responses. i think i understand now what you guys are getting at with the Normal temp setting but let me run it back just to be sure...
so basically your saying that almost no modern TV set produces "accurate" colors out of the box(at least according to standardized values you've mentioned)...and the 2013 M-Series is no different. your also saying that per these same standardized colors, the closest/most accurate preset Color Temp is the "Normal" setting and that Computer/Cool are really far off these values?
i do think the lighting/setting probably makes things different for everyone, but unless I've been lied to my whole life, I've always thought true-white was basically the absence of any color-specific tint or hue. with my custom settings based off the Computer temp setting, I've never had an image on my 60" screen that made me say wow my colors are off or anything that was a huge difference color-wise between my TV and say my computer/phone/other TVs.
however its another story with the white. it was one of the first things i changed with my vizio....like i said, the white is so far off using hte Normal temp that it actually distracts me. al most none of the custom settings that ive seen in this thread really fix the white problem either(at least not on my set).
Last edited by ktx49; 08-03-2014 at 08:34 PM.