We got one of these about a week ago at Costco. It's the 4th lcd and 6th HD set for us. Had to fit a 37" wide space in an entertainment center and just fits.
It's a very basic set--only 2 HDMI, no smart features or 3D, but that's all that was required. We have it connected to an HD DirecTV dvr and Panasonic 220 BD player, with an optical cable out to an older HT system.
The screen is matte black when turned off. It is direct lit and ours has absolutely no clouding or flashlighting, no DSE or banding on horizontal pans. Black levels are quite good for an lcd, better than my LG 47LM6400 in another room, but off-angle isn't as good as the LG. It's a 60hz set with either black frame insertion or backlight strobing "motionflow 120". Whichever it is the picture dims a bit when the motionflow feature is turned on. We've watched a few episodes of Game of Thrones with lots of dark scenes and shadow detail's pretty decent. Sound quality is also quite good for a flat panel set.
Overall it reminds me of Sony's EX-500 from a couple or three years ago--very good basic performance without a lot of bells and whistles. I'm much more impressed by a set that totally lacks any of the clouding, flashlighting, dse, etc. that we have to accept on fancier edge-lit sets than I am by the ability to do internet or USB stuff-that's what BD players and Roku boxes are for.