FYI: Don't mean to rain on anyone's parade if they like this set but I didn't. Had it for 3 days. Yes, BB exclusive and price was fantastic. I got the 55. They did not have any on display at the store, (hmmm wonder why?). I have a C7000 plasma. Saw the ES6900 on sale, no real research but figured edge lit LED LCDs look pretty good, been out for awhile, samsung, so why not.
Got it home and applied the CNET settings to start. Picture looked really soft for me even if I added sharpening. Off angle viewing was horrible. Go off 20degrees and the whole picture faded. For a family room with people milling around. Couldn't do it. BB was cool with the return. Going back to plasma.