yea, i'm sure of the setup and settings. none of the settings help at all for a basketball game. on a movie, i think it would handle that just fine. especially if it's off of a blue ray.
i had the most senior tech from Listen Up (high end store in denver where i bought it) out a few days ago who's been a tech for years and has pretty much seen it all. he knew right away that it was the source (compression from satellite company - and i had concluded as much from the vast amount of reading i've done trying to figure out what to do) and there's not much that can be done to clear that up until the source (satellite/cable) starts sending out a better (less compressed signal). he messed with the settings to try to help and turned everything off (settings) in an attempt to "smooth" the motion, it just looked ?foggy/blurry? to me and brought judder into the mix as well, which to me is even worse and starts making me dizzy immediately. to me it looks best with the default settings, except it has the motion blur, which is evident with any setting. i've seen posts from others about motion blur on the 950 so it's not just me although it might be whether someone might be more susceptible to being bothered by it than another perhaps (?). but it seems strange that some seem to have it while others do not (?).
the overall conclusion appears to be that it is inherent within both LED's and plasma''s but much more prevalent in LED's still (i've also seen it in plasma's). but as you say, if there's an LED that should be handling it the best it should be the sony. any store that's had sports on, i've seen it on every tv. the plasma's WERE better though. which was making me lean toward taking my 950 back and getting a plasma. now i'm leaning the other way - just keep it (looks great when there's no movement) and hope for the source to improve over time, or upgrade to the 4k (as mentioned below).
the only other thing to do is try plasma, which has it's own issues like a bright room, in addition to a possibility for image retention as mentioned above. i saw some panasonic's today and i don't know if i was really that impressed. i certainly didn't say to myself wow that looks better than all the others. of course, they didn't have any sports going so i don't really know how they handle motion. man, i asked him to switch, he didn't, and i forgot to ask again. you would think that would be something key to remember! unbelievable. and was there for hours. i've got so much running through my head that was a major error on my part.
i went to a demo in colorado springs today for the 65" 4k version of the 950 that's just coming out. a sony rep gave me a number to talk to one of their engineers and try to figure out if there's some kind of solution for my 950 motion blur (i have my doubts on that).
another rep (store rep) thought that 4k might help with motion since there's more information and upscaling and all that (and i already bought my 950 at the other store so he knew there was no commission to be had) but i'm not too sure about that. others on forums have said it would probably make it even worse. it looks really good ... really good ... with 4k content of course ... they of course demo'ed it with perfect conditions. i said put a game on running off satellite or cable. they said oh we're not setup for that. the store will do it in the next week or so and i'll be able to see what it can do off the normal feeds, and compared to the others right beside it. should be interesting.
soooo, thanks for the thoughts.
the saga continues ...