Most 240 hz sets have the ability to set the refresh to 240, 120 or back to 60hz the Sony should provide that option or at least a game mode that should set it at 60hz for you. .
Even if not gaming I would check for that capability you will usually want 60Hz for gaming no more than 120hz which can be good with some games. .
Controlling the refresh rate is useful to reduce the "soap opera effect" that frame interpolation can produce on some TV programs .
and make game play better
Some TV's Have a game mode which turns down the refresh setting for you in addition to turning off other processing that could inhibit gaming .
check out these reviews of best gaming TV's .
So ............ You work at BB ................No Insignia eh........... hmmm ?
I have a 50 inch plasma that games real nice also a 32" Toshiba with game mode that does ok .
that being said the Sony is was about $1400.00 new An Amazon seller still has a new ones for $1299.00 That Sony is probably a pretty good set though but the hours are a concern.
You can find a number of 46" sets for around $600.00 Amazon
has a TCL for $498.00 Tiger direct has a Toshiba
46" for $604.99
I've owned Sony and Toshiba in past (Just bought another Toshiba 32 at BB for the bedroom in January good picture) . I always have good luck and performance with both Sony and Toshiba .
check this out
Best HDTVs (44 - 49 inches)