Originally Posted by ultraflexed
How do I turn off the eco settings ?
About to read the through the link in your sig about setting ir up
I had the same issue you did, only my experience was actually at the Best Buy store. The x9 didn't look nearly as good as...well, anything else they had around it. I couldn't understand this because I knew the tv was among the best sets there. The problem was that the light sensor was turned on. It baffles me why this option is set on from the factory. It's tricky to find too.
Go to Home-preferences-eco settings. Turn everything off, especially that awful light sensor. Like magic, the TV light output increases dramatically and the panel looks as it should. This is a big deal. You must turn it off. It's ruinous.
Another reason you may feel the tv doesn't look as good as the store setup is due to how they calibrate their tv's. Here on the forums we strive for accurate picture reproduction in order to get as close to the picture the director intended, which on this tv is astonishing close. Retail outlets set the televisions to be as sexy as possible, which almost always means using a "vivid" color setting, turning on most video processing and maxing light output. This utterly destroys the natural image but provides a very seductive look which sells tv's. And, in fairness, many stores are combating an enormous amount of ambient light.
Turn off your eco sensor, set the tv to general-vivid, set the backlight at 10 (max), turn live color to high and see what it looks like. It will look as good or better than what you saw in the store.
Please keep in mind that these settings do not provide an accurate picture. Film and video will appear bright and colorful but miles away from what they're truly supposed to look like when they were being shot. The high brightness will also be nearly blinding and give you a headache in a dark room, subtle details in very light and dark areas will also be lost. However, some people do prefer this type of viewing and at first it's easy to see why. It's only superficial though.
Use settings like AJ's (see his signature line) and you may feel disappointed at first, but watch a few films and you'll notice things you've never seen before. Like how a director may use subtly different lens filters in certain scenes to add emotional impact. Filming is an art form and our objective, on this site anyway, is to get as close to the intended art as possible. It really does open up a whole new world once you get a good panel like this one and calibrate it. Film becomes something more than just moving pictures, you'll start to see how much effort went into getting each scene to look exactly a certain way, and that adds tremendously to the experience. Hell, that IS the experience.
A caveat would be sports and low budget tv shows like reality tv or soap operas. In many of those cases you may just want an eye popping picture. Sports especially. There's no director of photography (that I know of) ensuring perfect cinematography. That's why the tv had so many different scene selections. I don't watch sports but if I did, I'm sure I wouldn't use my cinema calibrated settings. I don't use them for video games, although they aren't terribly far off.
Hope that helps.
Edits/ps: search for recommendations for settings by Flinchn. In some cases he's offered up excellent settings for striking a balance between the most accurate reproduction and a sexy one.