I use Direct TV because I love baseball and hockey, and I have Comcast cable as well because it comes as part of a phone/high speed Internet package for low dollars. I also use Apple TV, Blu-ray and new to me are the free sample services provided by Sony of Netflix, Hulu, and the Sony 4K material. Yes, 4K is stunning, and all the other inputs look better, including old standard def material. It is always possible to see a lousy image on any TV if the source is weak. Yes, I am usually disappointed with 720p sports. Yes, long shots look awful compared to 1080. I think that the NHL channel is weak on both my sat. and cable... at least lately. Some hockey teams always have better quality on their own channels... like Boston. Some are always weak. It's the same with MLB. Football seems to be more consistent. These observations have been my opinion long before the new TV. Bottom line is I really think our new TV does everything better than anything else. But, you could sit there for days and look at junky transmissions if you were not selective. All of my blu-ray looks spectacular. Old dvds can be pretty nice... I was giving dvds away, but I'm inspired to keep them now. Apple TV has become super fine. Whatever they provide is as good as it can be image-wise. It starts right up and there are no delays as there were when it was new. I think the image is just a little better than sat. and cable... maybe because there is never broadcast issues. My quick look at Netflix and Hulu is impressive, but less pure than Apple. I think that we will continue as before with DTV & Comcast. Whenever I can get a 4K version of something... I will. As it is... I choose sports based upon the quality of the transmission, not my level of appreciation of the match-up. The choices are vast. I just don't look at poor transmissions. My wife doesn't care. She reads books while viewing. But... I think it is safe to say that everything I don't like about images in my TV room have nothing to do with Sony.