Hello everyone, I'm still playing with the menu, I have the picture set to "standard", backlight to "10", still playing with contrast, brightness, sharpness but mostly have them set at contrast 71, brightness "53", sharp "73". I have all the advanced settings set to off except black tone, it is set to "dark" but am still experimenting. I haven't had any problems with the quality of this set, it looks great but am considering getting a calibration disc. There are lots of hints, advice on calibration on the internet, Cnet has a few. I am really liking this TV. I have a few friends coming over tonight for dinner and we are going to watch a 3D movie. One of the guys is anxious to watch this TV as he is in the market for one, will let you know what they think of it.