Monster, IMO, is a complete and utter rip-off. Sure, they make nice looking cables but the aesthetics are no where near worth the cost of their products. Besides, a tiny little black Redmere cable, to me, looks a helluva lot nicer than any Monster cable with 3x the thickness, and they function EXACTLY the same, which means the quality is there as well. In fact, you can run a Redmere cable much longer than any Monster cable without any worry of signal loss or degradation. Passive High Speed HDMI cables are only certifiable up to 25' anyway, unless the cable is active like Redmere is. The same holds true for their other products. Monster caters to those who don't know any better, or have no problem throwing their money at products just to show status (and believe me, there is no status in having a Monster product). But, you are entitled to your opinion.