For the most part Samsung's "Standard" mode is only about 1/2 step down from being "Vivid" mode. I have owned both the F7100 and W802a and preferred the image quality of the Sammy over the Sony. Using "movie" mode and calibrating from there can yield awesome results. Unfortunately with Samsung you are playing the panel lottery. Look on the end of the retail box with the model and barcodes and find the version # (TS01,CH01, etc) as far as I know Samsung makes the HS01 and TS01 panels. I believe AH models are AUOptronics and CH models are CHI MEI. The internals are all Samsung,but the screens are 3rd party on those models,so ideally you want a Samsung screen for better QA.