At least we agree on Black Friday, because you would never find me as well falling for that type of marketing. I guess my point is that if two tv's look identical, with one having its full specs easily available and the other one not so, then I'm going to be suspicious of that tv as to performing as well as the other tv with published specs. And it doesn't make any difference to me whether said tv was "specially made" for a particular vendor or not. The full specs should be available just like any other tv from a given mfr for that release year. Way back when I was looking for a tv, I found one at a decent price but it had a slightly different model number than the one I was interested in. Nowhere on that mfrs' site could you get an specific information on that tv other than the basic marketing stuff, "Full 1080p, 120Hz, etc etc". That made me suspicious so I went ahead and bought my original choice. Months later folks who bought the other one were complaining that it didn't perform as well as what they thought it was and it turned out that it was a stripped down version. Knowing that the tv mfrs play the model number game from time to time i think is good consumer information and helps lead to a more informed choice.