My updated settings again from April 17, 2014
These are my Vivid and Standard settings I use to get the deep blacks on my set. I try to keep my set as close to the factory settings as I can. Make sure you do these first two settings in blue first.
Scene Selection, sets to General.....This prevents the TV from auto switching off of your Vivid or Standard settings.
Setting Memory, sets to Common....The settings will be used on all inputs like your blu-ray player and cable box.
PICTURE MODE - STANDARD
Do the Reset here, if you have changed these settings before. Then do these two settings below. All other Standard and Advanced settings are default.
Backlight, set to Max......This one step really brings up the picture quality and color.
Color Temperature - set to Neutral (that's it for standard)
PICTURE MODE - VIVID only 3-settings below
Do the Reset again here if needed. All other Vivid settings are default.
Backlight...set this to 7.
Color, sets to 57
Sharpness, sets to 50 (your done, how easy is that)