This is something a lot of people don't realize with the 850A. When you go into settings to change the picture parameters, the only options are Standard, Vivid, and Custom. That's only if you have the TV set to General Mode. If you go into Preferences and then pick one of the other modes, Cinema, Sports, Auto 24P, etc, and then go back to your picture settings, all of your picture options are going to be different. You have to change the picture mode from General to one of the other 12-14 or so picture modes and then go back into your picture settings. If you downloaded the iManual from Sony's website so you can read the pdf version instead of reading it off the screen, it's on page 163.