I bought this TV at local Best Buy Thanksgiving Day. I was going to buy a budget 60" Samsung plasma, but they had this 65" LED one as doorbuster for just couple hundred more. It's not smart TV or 3D (I don't need these) so I went for it. It may be a budget LED, but the picture is very bright and sharp. The color out of the box was not great, but there are lots of controls (including advanced controls for the color space and white temperature, etc.) I was able to do a quick fix with the general controls brightness, color and tint and already in half and hour of tweaking have what I consider very watcheable picture for TV and sports. I did watch a few minutes of Sherlock Holmes movie recorded from Dish and there is significant soap opera effect, so I need to go into the menus and see if I can change the settings to fix that (for movie viewing). Overall, so far I'm very happy. comparable prices are 50% more than I paid on Black Thursday deal.