Panasonic Claims New LED-lit LCDs Match Plasma Quality at CES 2014 - AVS Forum
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post #1 of 368 Old 01-06-2014, 11:38 AM - Thread Starter
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I just attended the Panasonic press conference at CES 2014, where the company made a surprising claim—that its engineers have achieved plasma image quality using LCD technology. It's a bold claim that I intend to investigate.


When it comes to 2014 flat-panel TVs, Panasonic punts

The new TC-AX800U series features UHD resolution and edge-lit local dimming, as well as HDMI 2.0 and Displayport connections . It is available in 58" and 65" sizes; the 58" is available now and the 65" model will ship spring 2014.

Panasonic's TC-55AS680U is the 1080p flagship, but is only available in a 55" size. 240Hz refresh is the headline feature, and like the rest of the company's 2014 models it will feature an improved smart TV experience dubbed Life+ Screens.

The company released a number of additional 1080p LED-lit LCDs, but what I'm curious about is the claim that Panasonic engineers built an LED-lit LCD that can fill the shoes of the now-cancelled line of Panasonic plasma panels. I'll follow up once I've had time to check those new TVs out.

The press conference ended with a pitch for Panasonic's new line of hair dryers and curling irons. Simply put, Panasonic plasma is history. Will Panasonic remain a presence in the consumer TV market, or is this the beginning of the end for Panasonic as a TV brand?

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post #2 of 368 Old 01-06-2014, 11:40 AM
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Unless they found a way to increase viewing angle it won't match Plasma in every way.

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post #3 of 368 Old 01-06-2014, 12:25 PM
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I have a strong feeling that statement will blow up in Panasonics face! They go from making average led sets to matching plasma quality. I'll believe it when I see it.
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post #4 of 368 Old 01-06-2014, 12:40 PM
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Marketing. Vague statement without specifics.

It possibly can match or exceed their plasma quality in well lit rooms.
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post #5 of 368 Old 01-06-2014, 12:46 PM
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I guess Panasonic has been sandbagging all these years with their bottom tier LCD line so as to not cut into their plasma sales. biggrin.gif
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post #6 of 368 Old 01-06-2014, 02:00 PM
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I view this as being near the end not the beginning of it. Only two 4k sets, 58 & 65" and both edge lit. 65" is carry forward from this year. Sorry to see them go.
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post #7 of 368 Old 01-06-2014, 05:43 PM
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So let me get this right what they have essentially said is that now where no longer producing the plasmas our lcd tv's are suddenly magically now as good. tongue.gif I'll believe it when I see it. But I don't think I or anyone else will see an lcd that is better then there plasmas any time soon.
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post #8 of 368 Old 01-06-2014, 08:06 PM
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Quote:
Originally Posted by FilmReverie View Post

So let me get this right what they have essentially said is that now where no longer producing the plasmas our lcd tv's are suddenly magically now as good. tongue.gif I'll believe it when I see it. But I don't think I or anyone else will see an lcd that is better then there plasmas any time soon.

Their claim is 100% accurate. They claimed their NEW line of LCDs is better than their NEW line of NON EXISTENT plasmas.... rolleyes.gif
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post #9 of 368 Old 01-06-2014, 11:35 PM - Thread Starter
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I must admit that I am a bit skeptical of the claim but I will wait until I see the TVs before passing judgement. I wonder if Panasonic will have one of its (discontinued) plasma HDTVS on-hand so that CES attendees can make up their own minds? It's unlikely, and here's why: Every expert I talked to said the same thing—the laws of physics make it improbable that a LCD TV could truly match the image quality of a reference plasma panel.
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post #10 of 368 Old 01-06-2014, 11:44 PM
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Their claim is 100% accurate. They claimed their NEW line of LCDs is better than their NEW line of NON EXISTENT plasmas.... rolleyes.gif

LMAO!

and they're edge-lit to boot! It appears that Panasonic got out of the Plasma game and into stand-up comedy! biggrin.gif
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post #11 of 368 Old 01-07-2014, 01:42 AM
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When I heard them say that statement I immediately lost all my faith in Panasonic as a quality tv manufacturer. Obviously no edge-lit lcd tv is going to even compare to plasma. Unless of course, they suddenly came up with ground breaking LCD tech that has virtually infinite viewing angles and screen uniformity, along with deep blacks and naturally high motion resolution. rolleyes.gif
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post #12 of 368 Old 01-07-2014, 09:09 AM
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Originally Posted by sawfish View Post

I guess Panasonic has been sandbagging all these years with their bottom tier LCD line so as to not cut into their plasma sales. biggrin.gif

Ha, that's funny! You know, it's sad that marketing has been reduced to these levels. Panasonic's LCD TVs have always been mediocre, so why should we even hold out hope that they have magically not only brought them up to par with the best in the industry, but have also actually greatly exceeded the best in the industry? And all in the past year! Ugh -- I'll believe it when reviewers and AVS experts get their hands on them and report back.

Any word on OLED from Panasonic?

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post #13 of 368 Old 01-07-2014, 09:36 AM
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Seems like a Hail Mary claim. They are floundering in the TV business. Their plasma line is dead and used to be their flagship. They have always been a low rent player in the LCD space. So throw out a vague, subjective claim that your LCD's are now plasma-like since you have no plasmas to sell, get some free press from it, and when the the sets actually show up and get measured and prove the claim ridiculous, only the nerdy press and boards will notice and their marketing guys will shrug and laugh about it. So why not...
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post #14 of 368 Old 01-07-2014, 10:16 AM
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Quote:
Originally Posted by indept View PostTheir claim is 100% accurate. They claimed their NEW line of LCDs is better than their NEW line of NON EXISTENT plasmas.... rolleyes.gif

LOL it will be interesting to read the reviews!

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post #15 of 368 Old 01-07-2014, 10:17 AM
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Originally Posted by bkeeler10 View PostHa, that's funny! You know, it's sad that marketing has been reduced to these levels. Panasonic's LCD TVs have always been mediocre, so why should we even hold out hope that they have magically not only brought them up to par with the best in the industry, but have also actually greatly exceeded the best in the industry? And all in the past year! Ugh -- I'll believe it when reviewers and AVS experts get their hands on them and report back.

Any word on OLED from Panasonic?

Panasonic is out of the consumer business for TVs and projectors liquidation and no OLED in sight

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post #16 of 368 Old 01-07-2014, 10:36 AM
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I am glad I bought a 65ST60 a few months ago..........and a 50ST60 (for $849) one week ago! The picture with D-Nice's settings (after the slides) is mind blowing.
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post #17 of 368 Old 01-07-2014, 10:38 AM
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What a shame; my Panny plasma has a gorgeous display. After 3 years I still think it looks fantastic.

If you take yourself too seriously expect me to do the exact opposite
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post #18 of 368 Old 01-07-2014, 11:44 AM
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Being this is the AVS forum, where "S" is science, what are the objective items that can be measured to truly quantify the "Plasma" subjective experience?
Then, rinse and repeat those same measurements in "Plasma-level" LED.

Finally, the old DBT for fact based result.
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post #19 of 368 Old 01-07-2014, 12:07 PM
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Doesn't seem like David Katzmaier of CNET is too excited by the new Panny line either:


http://ces.cnet.com/8301-35303_1-57616638/panasonic-ces-2014-tvs-all-led-one-4k-and-little-excitement/



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post #20 of 368 Old 01-07-2014, 12:11 PM
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I sure am gonna miss 600 hz =(

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post #21 of 368 Old 01-07-2014, 12:51 PM
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I sure am gonna miss 600 hz =(

 

Completely different Hz meaning than with LCD, but I understand what you mean.


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post #22 of 368 Old 01-07-2014, 12:58 PM
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I am glad I bought a 65ST60 a few months ago..........and a 50ST60 (for $849) one week ago! The picture with D-Nice's settings (after the slides) is mind blowing.



I'm with on the ST60's PQ, I bought a 60ST60 ran it for 500 hours and punched in S & V magazines settings and couldn't believe my eyes. I could only imagine how a pro calibration would look.
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post #23 of 368 Old 01-07-2014, 12:58 PM
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Quote:
Originally Posted by sawfish View Post

I guess Panasonic has been sandbagging all these years with their bottom tier LCD line so as to not cut into their plasma sales. biggrin.gif

Ha, that's funny! You know, it's sad that marketing has been reduced to these levels.

 

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post #24 of 368 Old 01-07-2014, 01:06 PM
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Truly sad that this is what's become of Panasonic. Their LCDs have never been very good and consistently place last at shootouts. Glad I got my ZT60 so I can remember Panasonic for the quality they were known for.
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post #25 of 368 Old 01-07-2014, 01:13 PM - Thread Starter
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I just saw a demo of the new TC-AX800U UHD LCD panel vs. a ZT60 and it does come surprisingly close in terms of color rendition, smooth motion and black levels, but it cannot match the best plasma around. It probably would match or beat a lesser plasma's IQ. Extreme off-angle views were also compromised, but nobody watches TV from a 85-degree angle.

I'm interested to see this TV tested by a qualified 3'rd party.

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post #26 of 368 Old 01-07-2014, 02:11 PM
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Originally Posted by imagic View Post

I just saw a demo of the new TC-AX800U UHD LCD panel vs. a ZT60 and it does come surprisingly close in terms of color rendition, smooth motion and black levels, but it cannot match the best plasma around. It probably would match or beat a lesser plasma's IQ. Extreme off-angle views were also compromised, but nobody watches TV from a 85-degree angle.

I'm interested to see this TV tested by a qualified 3'rd party.

 

Whoa, whoa, whoa.  You needed to get to 85 degrees to see a compromise???????


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post #27 of 368 Old 01-07-2014, 02:58 PM
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Quote:
Originally Posted by imagic View Post

I just saw a demo of the new TC-AX800U UHD LCD panel vs. a ZT60 and it does come surprisingly close in terms of color rendition, smooth motion and black levels, but it cannot match the best plasma around. It probably would match or beat a lesser plasma's IQ. Extreme off-angle views were also compromised, but nobody watches TV from a 85-degree angle.

I'm interested to see this TV tested by a qualified 3'rd party.


And it should be a production set, not a prototype. wink.gif



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post #28 of 368 Old 01-07-2014, 03:06 PM
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first we have last year with the 'plasma as bright as an LCD' and this year we have 'an LCD as good as a plasma'.
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post #29 of 368 Old 01-07-2014, 03:15 PM
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first we have last year with the 'plasma as bright as an LCD' and this year we have 'an LCD as good as a plasma'.

You are so right. That's funny right there. biggrin.gif
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post #30 of 368 Old 01-07-2014, 03:22 PM
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From Plasma quality Led TV down to hair driers and curly irons, huh? I see... cool.gif

Since they´ve aborted their joint OLED project with Sony last month, I guess they must have been quite desperate for such marketing allegations...
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