UPDATE (June 8, 2014). It's been 5 months to the day from when I started this thread / poll.
There is going to be an invitation-only Vizio event next week where many of us are hoping additional information on the 65" Reference Series including pricing is finally announced.
So with that background, I thought I'd update the thread. With the exception of the Panasonic AX900, all 2014 65" Flagship has now been released, and here is how it stacks up as of today (in order of increasing price):
- Samsung UN65HU8550, 65" flat 4K ELPD LED/LCD, $5000 MSRP, current street off $2700 [this is a sub-Flagship, but is the 'flat flagship']
- Samsung UN65HU9000, 65" curved 4K ELPD LED/LCD, $6000 MSRP, current street off $3400
- •Sharp LC70UD1U, 70" flat 4K ELFD LED/LCD, $6000 MSRP, current street of $3500
- Toshiba65L9400U, 65" flat 4K FALD LED/LCD, $4500 MSRP, $3700 street price
- Panasonic TC-65AX800U, 65" flat 4K WCG ELPD LED/LCD, $4500 MSRP, $4000 street price [32 pseudo dimming-zone sub-Flagship]
- LG 65UB9800, 65" flat 4K ELPD LED/LCD, $6000 MSRP, $4500 street price [this is the LED/LCD Flagship]
- Sony XBR-65X900B, 65" flat 4K WCG ELPD LED/LCD, $6000 MSRP, $5000 street price [this is a sub-Flagship]
- Sony XBR-65X950B, 65" flat 4K WCG FALD LED/LCD, $8000 MSRP, $8000 street price
In the US market, Samsung and Vizio are #1 and #2, so I believe the pricing of the Samsung UN65HU8550 ($2700 street) and the UN65HU9000 ($3400 street) will be the pricing Vizio is most focused on when deciding where to price the 65" Reference Series:
Vizio 65-inch Reference Series, 65" flat 4K WCG FALD LED/LCD, no MSRP yet (384 local dimming zone Flagship]
The poll from the month or so after CES indicated a 37% preference for a price range of $3000-3500 for the 65" Reference Series and I believe that will prove to have been the correct call.
With Samsung's drop to $2700 for their 'flat flagship' UNH65HU8550, there is probably an increased chance that Vizio could price the 65" R below $3000 (10% chance from the poll) but I believe that it is more likely that Vizio will view the curved UN65HU9000 as the Samsung Flagship the R Series will be competing against and will price at some 'brand/reputation discount' to the price of that Samsung Flagship.
A 10% discount to the current street price of the UN65HU9000 would mean $3060, so I think there is a good chance that Vizio may price the 65" R Series at $3000 ($2999, which I view as the lowest likely price) or they will try to go head-to-ahead against the Samsung UN65HU9000 which would mean a price of $3400 (which I now view as the highest likely price for the 65" Visio R Series.
I'm going to split the difference and come out with my forecasted price of $3200 for the 65" Visio Reference Series
. Among other things, this price is exactly $1000 or close to 50% higher than the price of $2200 that Vizio has already announced for the 65" P Series.
If the 65" Reference Series is in fact materializing this year, we should know pricing soon, so I guess we'll have a chance to assess how good my crystal ball is
ORIGINAL POST FROM January 8, 2014
Visio has not yet published pricing for the new R(eference) Series and I'm curious for any speculation on the premium they will ask over the P series.
In the interview, they state that they have some logistical issues to sort out before they can finalize pricing of the R Series, and for the 120" model, this is understandable.
For the 65" R series, there are no logistical issues to sort out, so the issue of pricing just comes down to how aggressive Visio wants to be versus other vendors top-of-the-line 4K TVs.
The 65" P Series has an MSRP of $2200. The 65" R Series has an additional 320 LED dimming zones and a custom Vizeo panel, but pretty much all of the other internal are the same.
Vizeo charged a 50% premium for the 4K P Series versus the 1080p M Series, and if they want to continue to be as aggressive at the higher end of the market as they are at the lower end (and they can make a profit at that level), I would not be surprised to see them target the same 50% premium of the R Series over the P.
This would mean a $3300 MSRP for the R Series (which would win a lot of customers in 2014 assuming it delivers the promised performance). So that is my guess as to the pricing on the 65" R Series.
Now if they don't actually want to sell many of these (because they have capacity constraints on the custom panel, or whatever), they may charge as much as a 100% premium over the P Series (meaning a MSRP of $4400) which would mean that this Reference Series 65" TV was just an initiative to have an entry for the 2014 VE shootout with a shot to win the top prize, but they never really intended to sell any significant number of these TVs...