Originally Posted by bull3964
"This has happened before and it will happen again."
Basically, we are reliving the mid 90s over again. 27" TVs in every living room became commodity purchases. Many manufacturers withdrew from the market to concentrate on the high end and spun off cheap 3rd party manufacturers to service the low end.
Well, now HDTVs are commodity purchases. TV sales have been on a downward trajectory for the past two years. The boom born out of HDTV adoption is unsustainable now that the market is saturated . The manufacturers that sought refuge in the 'high end' of the market by making HDTVs have found themselves thrust into the commodity market again where there's no money if you aren't used to operating on razor thin margins.
So, at that point, you are forced to either retreat back into the high end (Sony and Panasonic) or slap your name on a cheaper product to stay alive
(Toshiba and JVC
They are attempting to make 4k the start of the next cycle, but it will never reach the heights that HDTV did. Without OLED development, I would be surprised if Sony and Panasonic were still making TVs 10 years from now.
I'm not sure how long it will last, but I don't believe it is accurate to lump JVC and Toshiba in the same category (at least right now).
JVC is a pure selling/renting of the brand. It is a 100% marketing deal with 0% technology (except perhaps for flatscreen TVS with some 'premium' JVC sound system integrated into them), so their will be no
JVC contribution to the design and engineering of these TVs (again, except for the possible exception of the sound system).
Toshiba may be subcontracting the manufacturing
of their flatscreen TVs, but as far as I know, they are still designing, engineering, and specifying those TVs (as well as supporting them). So it is nothing like the situation with JVC (which is more similar to the situation with RCA or Poloroid).
And also, it is not accurate to say that JVC or RCA or Poloroid are 'slapping their name on a cheap product to stay alive' - they are not
alive in the TV market, they are dead
(or in the case of Poloroid, never were
alive in the TV market to begin with). So by selling out their brand to another (Chinese) company that wants to try to enter the US TV market with a known brand, they are hoping to generate an additional revenue stream at no incremental investment or financial risk to themselves.
Toshiba is different - they are not dead in the TV market (yet). If you have a problem with a Toshiba TV, you know that Toshiba is behind the product and will support it. If you have a problem with one of these new JVC TVs, I can almost guarantee that JVC is not behind the product and will not be supporting it...