Panasonic VIERA TX-AX900 4K Ultra HD TV Anticipation Thread - AVS Forum
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post #1 of 739 Old 04-27-2014, 06:50 AM - Thread Starter
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Official Product Pages:
U.S. - TBA

UK - TX-65AX902B

Canada - TC-65AX900

Owner's Manual:
U.S. - TBA

UK - TBA

Canada - eHelp | Owner's Manual

Press Release:
U.S. - Panasonic Announces U.S. Debut Of AX900 And AX850 Series 4K Ultra HDTVs

UK - Panasonic IFA 2014 Press Kit, and ‘Unleash your senses’ with Panasonic’s AX902 - a new chapter in 4K Ultra HD LED LCD TV picture quality

Link to Purchase:
U.S. - November 2014

UK (Panasonic Store) - TX-65AX902B (£4,999.99 [$8,016.11 USD]) (In stock)

Canada - TBA ($7,999.99)


FEATURES
•THX Certified 65-inch IPS 3000 4K Hz BLS IFC PRO (Ultra High Definition (3840 x 2160p) | Scanning Backlight | Intelligent Frame Creation | Full Array Local Dimming with 128 Dimming Zones)

•Full Aray Local Dimming (FALD) dubbed "Local Dimming ULTRA" (claimed to feature a more sophisticated sampling across 5 x 5 matrices of local dimming fields to minimize halos around bright objects against dark backgrounds) in 128 16×8 dimming zones (dimming zones confirmed)


•Studio Master Drive which includes both a Super Chroma Drive providing professional-standard 3D Look Up Tables calibration with 8000 registry points (which Panasonic claims is the first time it will be used in a consumer television) (click here for an explanation on LUTs by fxguide co-founder Mike Seymour) and the Black Gradation drive that scans for and applies brightness compensation to dark parts of the picture to protect against them looking hollow and ‘crushed’


•Dynamic Range Remaster (DRR) circuitry to restore the brilliance of bright highlights

•ISF certification with Day and Night calibration modes

•Setting controls accessible on a tablet or smartphone using a dedicated app

•Color gamut reaching 98 percent of the DCI (Digital Cinema Initiative) specification including the BT.1886, the International Telecommunication Union's standard for gamma on professional mastering displays that offers the specific advantage of rendering dark shadows with improved clarity versus older gamma functions (it is also the default gamma target for BT.709 calibrations in SpectraCal's well-known CalMAN software) (yet another claimed industry first)

•Lighting condition analysis (linking video signal processing to ambient light levels) (yet another claimed industry first)

•Four (4) 18 Gbps HDMI 2.0 terminals with HDCP 2.2 support

•DisplayPort 1.2a

•H.265 HEVC content decoding and UHD/4K cloud sreaming

•3D (Polarized) (Passive)

•“Beyond Smart” feature set driven by a Pro5 Quad-Core video processor and HEVC decoder which includes: Info Bar (displays information such as the time and weather without turning on the TV due to a proximity sensor coupled with Face Recognition), Internet Apps (linked to official current lists), my Home Screen, my Stream (for customized recommended content), TV Anyplace, Voice Assistant, Panasonic Cloud - TV Anywhere (transfer live broadcasts or recorded contents via the cloud to a smartphone or tablet device anywhere), HbbTV, Freetime (on demand programming in the UK), and DLNA streaming

•Quad Core Pro5 processing driving the frame interpolation processing for removing judder and motion blur, a Halo Effect Reduction feature (see quote below), 4K Super Clear Resolution upscaling engine, Content Optimiser Pro applying either or both ‘Random Noise Reduction’ to remove video noise without effecting subtle detail elements or causing blurring or Low Bit Rate Noise Reduction to eliminate fizzing and blocking patterns/artifacts associated with heavily compressed digital broadcasts or Web streams (credit to John Archer of Forbes)

•Area Gamma Control feature "where the brightness levels of dark and bright areas are continually analysed separately so that the screen’s gradation steps can be optimised for each area which should result in even more shadow detail and [ ] accurate localised colouring." (credit to John Archer of Forbes)

•700 Nits of brightness (credit to John Archer of Forbes)

•Black frame insertion without frame interpolation in THX mode (credit to Mark Henninger)

•The AX900 is the first LCD-based TV to feature accurate gamma tracking (with BT.1886) when local dimming is activated (credit to Mark Henninger and Joel Silver)

•Rec 709 standard and BT.2020 colour space also supported (the latter in conjunction with the 3D Look-Up technology) (credit to John Archer of Forbes)

•May contain four (4) cooling fans (credit to digital.tv)

•No 55-inch model for the U.S. (unconfirmed)

Notable Quotes
From HDTVtest's Vincent Teoh
Quote:
Panasonic set out to build an LED LCD TV that performs like plasma, and in many ways the company has succeeded with its flagship AX902B series. Mention plasma and most video enthusiasts will immediately think of its formidable blacks, but occasionally people forget that PDP’s other strengths include screen uniformity, viewing angles and motion quality that so endeared us to this now-defunct display technology.

And it’s in these areas – if not outright black level – that the Panasonic TX-55AX902B stamped its mark. The set’s breathtakingly accurate colours, near-perfect screen uniformity, wide viewing angles and impressive motion clarity combined to deliver an overall picture that looked as plasma-esque as we’ve seen on an LCD-based television.

Of course, sceptics will ask, why bother spending so much on an LED LCD display when plasmas and OLED TVs share similar advantages, and have superior black level to boot?

The reality is that the curtain has fallen on plasma display panel (PDP) technology, with Panasonic, Samsung and LG Electronics all having shuttered production within the span of twelve months. Meanwhile, LG – the only major OLED TV player in town – is still facing delays in bringing its 4K curved OLED model to market. At this time of publication, no other LED television comes closer to emulating plasma’s alluring image quality than the Panasonic AX902/ AX900.
From Forbes' John Archer
Quote:
In fact, the AX900s’ ‘3000Hz BLS 4K IFC PRO’ motion compensation system includes a new Halo Effect Reduction feature, which adds complex back and forward motion to its analysis as well as the more standard vertical, horizontal and diagonal motion elements.
From Sound & Vision's Tom Norton
Quote:
The AX900 is said to be capable of a color gamut reaching 98 percent of the DCI (Digital Cinema Initiative) specification, though this will be of value only if DCI is chosen as the color spec for Ultra HD (still under discussion, with B.T.2020 also a candidate) and if the set can accept a native DCI source and pass it through to the panel without modifying it in any way, apart from the effects of the user controls.
Quote:
I noticed that the AX900’s image darkened somewhat when I moved 20-degrees or so off axis, but didn’t suffer color wash out in the same way that a VA LCD panel does.* * * * In its black level, color, and other qualities, even in the vivid mode used for some of the tests, the AX900 looked clearly as good or better than any of the adjoining sets.
From Big Picture Big Sound's Chris Boylan:
Quote:
In looking at both Blu-ray and 4K video content on the four LED/LCD sets, the plasma TV and the OLED professional monitor, it was impressive how closely the AX900 set matched the color and overall image reproduction of the OLED monitor.
Quote:
Also, in an industry first, the AX900 has a gamma setting that matches the BT.1886 standard, which has been recommended by the ITU (International Telecommunication Union) as the preferred gamma standard for professional studio monitors.
Quote:
It's the closest I've ever seen an LED/LCD set come to producing the black levels and color saturation of a plasma, and that's saying something. Videophiles who bemoan the death of plasma technology (myself included) will find a lot to like about the AX900.
From the IFA 2014 press release:
Quote:
Reproducing deep, rich blacks, whilst also retaining rich colours in dark scenes has been a long standing weakness of LCD TVs. In order to deliver best-in-class black performance, the AX900 uses a Direct LED with full-array local dimming complemented with Panasonic-unique Local Dimming Ultra technologies. Other full array local dimming systems suffer from a ‘halo’ effect around moving bright objects because their local dimming fields lack sufficient brightness control or are either entirely on or off. The AX900 analyses the incoming video signal not in traditional 3 x 3 matrices, but across 5 x 5 matrices of local dimming fields and adjusts the brightness level of each individual field by extremely fine degrees (i.e. not just on/off), providing smooth motion of bright objects, a high contrast ratio, deep, rich blacks and extremely fine gradation which retains detail even in the darkest scenes.
(Photo courtesy of HDTVtest)

An unnamed "Panasonic product specialist" was quoted by Virginia Barry of Reviewed.com as saying:
Quote:
[E]ach zone utilizes a five-step granular technique, so that diodes dim and brighten intelligently, avoiding the dreaded haze (or "halo effect") that can bleed from bright subjects into surrounding blacks, and also retaining maximum detail in both light and dark areas.
According to Vincent Teoh of HDTVtest:
Quote:
[T]he largest 85-incher, originally part of the AX900 range, has now been hived off as the Panasonic X940/ X942 series, presumably due to the reduced number of dimmable zones (32) and LCD panel type (VA).
Design
Virginia Barry of Reviewed.com described the AX900's design like this:
Quote:
The AX900 bears a strong family resemblance to the excellent AX800 4K TV, which is positioned just below it in the Panasonic lineup. The primary difference between the two is that the new AX900 is a bit thicker. That's by necessity: It simply has more LEDs to cram behind the screen.

Instead of a prop-style stand with a thin neck, which is what you spot on most televisions, the AX900 has almost no base at all. A single, sleek line traces the underside of the screen and props the TV up in a continuous horizontal swoop. In other words, it looks like a freestanding screen. The approach is exceedingly minimal, though it gives the TV a strangely monolithic look.

The AX900 looks like a freestanding screen.

Discreet, ribbon-thin bezels wrap around the screen, while chrome traces the panel's outermost perimeter. Where some companies have embraced flashy, futuristic, or gaudy designs, Panasonic keeps it classy and understated with the AX900.
Specifications
U.S. - TBA

UK - TX-65AX902B

Canada - TC-65AX900

Articles (Newest at top)
Forbes - LCD TV Revolution: The 6 Steps That Make LCD 'Better Than Plasma'

Sound & Vision - A Preview of Panasonic's New Flagship Ultra HD TVs

Home Theater Review - Panasonic Life+Screen Web Platform (2014) Reviewed

AVS - Panasonic TC-65AX900—a Revolutionary LED-LCD UHDTV

Big Picture Big Sound - Panasonic Shows Off Flagship 65-inch AX900 and 85-inch AX850 Ultra HD LED TVs

High Def Digest - Panasonic Will Demo Latest Ultra HD TVs at Luxury Tech Show

FLATPANELSHD - Panasonic AX900 will be almost as expensive as OLED (Note: U.S. prices have not been announced)

4K News & Reviews - Review of the Panasonic TX-L65AX900: Panasonic’s Newest, Greatest Line of UHD TVs

ayehdtv.com - IFA: Panasonic AX900 Review (The First Look)

HDTVtest - Panasonic AX900/AX902 Could Be Best 4K LED TV Yet

Reviewed.com - Panasonic AX900 4K LED TV First Impressions Review - The king is dead. Has Panasonic found a worthy successor?

Big Picture Big Sound - Eyes-On with Panasonic's AX900 LED/LCD Ultra HD TV: Is It Really a Plasma Killer?

FLATPANELSHD - PANASONIC CONFIRMS 4K NETFLIX FOR ITS 4K TVS

what hi-fi? - IFA 2014: Panasonic confirms AX900 and flagship X940 4K TVs

c|net - Panasonic plasma-ifies 4K LCD TV picture with full-array local dimming

Huffpost Tech - Panasonic Unveils New 4K TVs, The Return Of 'Technic' Audio... And One Hell Of A Mirror

FLATPANELSHD - Panasonic launches new AX900 & X940 4K TVs

AVS Forum - Full Array Local Dimming: It's All About the Zones

HDTVtest - Panasonic’s Plasma-Like LED TV is AX900 with Direct Local Dimming

FLATPANELSHD - Panasonic unveils two Ultra HD TVs - AX900 & AX800

FLATPANELSHD - Panasonic's 2014 TV line-up - with prices

Flatpanels HD - Can Panasonic AX900 really produce plasma-like PQ?

High Def Digest - Panasonic Details 2014 TVs

PC Mag - Panasonic Unveils Voice-Activated TVs With Facial Recognition

PC World - Panasonic says new 4K LED TV has plasma-like picture quality (appears to erroneously refer to the AX800 series rather than the AX900)

Big Picture Big Sound - Panasonic Introduces 4K, LED and LCD TV Lineup for 2014

Trusted Reviews - Panasonic Viera AX900 4K UHD TV series coming to UK in Q3

Trusted Reviews - Panasonic TX-L65AX900 Review

techradar - Panasonic: our new AX900 LED TVs finally rival plasma

Panasonic - INTRODUCING THE FUTURE OF TELEVISION: LIFE+ SCREEN

Panasonic - Panasonic's 65-inch 4K LED TV Named the Best UHDTV

Gadget Update - Panasonic TX-L65AX900 TV Assessment

Of Week - Panasonic Viera AX900 4K UHD flagship TV

Reviews
HDTVtest - Panasonic TX-55AX902B 4K TV Review (UK)

avforums - Panasonic AX902 (TX-xxAX902) user review and owners thread (UK)

tweakers.net - Panasonic Viera AX900 Review - The UHDTV that plasma rivals (Danish)

hdtvpolska.com - TEST: Panasonic 55 "65" AX900 Ultra HD 4K 55AX900 65AX900 65AX900 TX-TX-55AX900 (Maciej Koper) (Polish)

digitalt.tv - Panasonic AX900 TX 65AX900 Ultra HD TV (Danish)

idg.se - Panasonic AX900 UHD TV: TV for those who want the best possible image (Swedish)

obywatelhd - Panasonic AX900 - for and against the [test] (Polish)

Firmware Releases
TBA

Calibration settings
55"
1. vegacortez (UK)

65"
TBA

Social Media
facebook - Panasonic VIERA TV (official)

Video
Digital Trends - Panasonic Viera AX900U 4KTV - First Look (Latest video from the 10/14/14 Luxury Electronics Show) - youtu.be/VRCdfmbfFjs

Panasonic VIERA Global - Panasonic VIERA Studio Master Drive - youtu.be/wxzAVfYO1yE

Panasonic VIERA Global - Panasonic VIERA Ultra Bright Panel - youtu.be/aW9uLw9GCsw

Panasonic Japan - Direct voice operation [VIERA 4K AX900 / AX900F] [official] - youtu.be/f21to7SQ3x0

Official Panasonic Channel (Poland) - Panasonic AX900 4K LED TV - youtu.be/snTQERLFKkc

Official Panasonic Channel - AX900 Picture Quality - youtu.be/stjDStcFVMo

VIERA - AX940 & AX900 4K TVs #PanasonicIFA - youtu.be/-i6yYZFTLJ4

YouTube - Smart Review - CES 2014 | Panasonic Viera 4K Ultra HD TV Lineup 2014 | Life+ Screen Smart HDTV | LED TVs - youtube.com/watch?v=lJjK-QqmFpA

YouTube - Panasonic VIERA Global - Panasonic Life+ Screen Special Interview Vol.1 - youtu.be/C7vMDC2j-EI

YouTube - AVForumsTV - Panasonic launch two 4K TV models and more at Convention 2014 - youtu.be/JGH969i69gc

Panasonic - Viera Life+ Screen (60") - youtu.be/1b3usmwpVBI
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Last edited by marcuslaw; 11-10-2014 at 06:05 PM.
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post #2 of 739 Old 04-30-2014, 08:08 AM
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Looks great on paper, but I shudder to even think about how much these panels are going to cost.
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post #3 of 739 Old 05-07-2014, 09:31 AM
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Can you use a different color other than yellow please. It's hard to read.

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post #4 of 739 Old 05-14-2014, 02:10 PM
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I'm really considering the 55" AX900 Looks like the top of the line for now hopefully the Input Lag is not bad.

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post #5 of 739 Old 05-15-2014, 02:55 PM
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10-bit panel?
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post #6 of 739 Old 05-15-2014, 03:39 PM
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Can my GTX 780 do 4K at 60Hz over the display port 1.2 on the Card? I know the HDMI 1.4 can only do 30Hz.

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post #7 of 739 Old 05-15-2014, 04:48 PM
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Quote:
Originally Posted by marcuslaw View Post

Official TX-AX900 websites: TBA
Owner's Manual: TBA
Press Release: TBA
Pre-order: TBA

ANTICIPATED FEATURES (Subject to change)
•"Plasma-like picture quality"
•THX 4K Certified in 55, 65 and 85" sizes
Full Aray Local Dimming (FALD) dubbed "Local Dimming ULTRA" featuring 128 16×8 dimming zones for the 55" and 65" IPS panels but only 32 zones for the 85" (perhaps due to its alleged use of a vertical alignment panel)
•Hexa Processing Engine Pro
•4K Intelligent Frame Creation engine
•3000Hz Back Light Scanning
•Quad-Core video processing
•HDMI 2.0
•DisplayPort 1.2a
•4K Studio Master Drive ("This drive realizes the deeper color and black, maintaining the rich gradation in dark scenes than Plasma TV.")
•DCI 98 % color gamut
•3D (Active)
•HEVC support
•smart touch remote
•Life+ Smart TV interface
•my Home Screen
•my Stream
•TV Anyplace
•Voice Assistant
•Panasonic Cloud - TV Anywhere
•HbbTV
•Freetime - on demand programming (UK)
•DLNA streaming
•4K Netflix streaming

Panasonic says that “the AX900 offers a superior panel, the highest class of local dimming, and a powerful processor for a seamless, beyond smart experience. The AX900 is another testament to ultimate 4K picture quality encased in a modern, timeless design”.

Specifications
TBA

Articles
PC World - Panasonic says new 4K LED TV has plasma-like picture quality (appears to erroneously refer to the AX800 series rather than the AX900)

Video
Reviews
TBA

Firmware Releases
TBA

Social Media

Still wondering if this is 10-bit. I'm waiting for 10-bit panels. Don't want to get a TV and then immediately have to get a new one because it doesn't support the color gamut.
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post #8 of 739 Old 05-28-2014, 11:48 AM
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I wonder how expensive these are going to be. If the edgelit ax800 goes for $3,700 in a 58inch size right now, and the 65inch is on preorder for $4,499 (http://www.shop.panasonic.com/shop/model/TC-65AX800U) what would people guess that a 65 inch ax900 FALD will go for?

Just a few months ago a 65 inch ZT60 was $2800 and was $3999 on release. Seems like there's a premium for LCD - will the return be worth it in the PQ department?
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post #9 of 739 Old 07-23-2014, 11:26 AM - Thread Starter
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Quote:
Originally Posted by tjcinnamon View Post

Still wondering if this is 10-bit. I'm waiting for 10-bit panels. Don't want to get a TV and then immediately have to get a new one because it doesn't support the color gamut.
Still no official word. We'll probably find out at the Shoot Out.
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post #10 of 739 Old 08-20-2014, 10:10 AM
 
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Panasonic VIERA TX-AX800 Also 1.2a

http://www.anandtech.com/show/8008/v...s-move-forward
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post #11 of 739 Old 08-20-2014, 10:31 AM - Thread Starter
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First of all, this is the AX900 NOT the AX800 thread. Secondly, the early announcements are that the AX900 will be HDMI 2.0. If you contend otherwise, please identify your source(s).
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post #12 of 739 Old 08-20-2014, 11:55 PM
 
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Quote:
Originally Posted by marcuslaw View Post
First of all, this is the AX900 NOT the AX800 thread. Secondly, the early announcements are that the AX900 will be HDMI 2.0. If you contend otherwise, please identify your source(s).
What I wanted to say has set 800 already have 1.2a
Who cares HDMI 2.0? ax 800 have to HDMI 2.0
Why use HDMI 2.0 if you have DisplayPort 1.2a ?

Read again
http://www.anandtech.com/show/8008/v...s-move-forward

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post #13 of 739 Old 08-21-2014, 12:12 AM
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Which panel is installed in the 85AX900? Possibly the Samsung panel which have FALD too (Samsung has only a few dimming zones)? Is a cinema black function implemented on Panasonic TV?
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post #14 of 739 Old 08-21-2014, 06:29 AM
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Right,Don't want to get a TV and then immediately have to get a new one because it doesn't support the color [IMG]http://*******/OSI1pM[/IMG]gamut.
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post #15 of 739 Old 08-21-2014, 09:42 AM
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Quote:
Originally Posted by UdoG View Post
Which panel is installed in the 85AX900? Possibly the Samsung panel which have FALD too (Samsung has only a few dimming zones)? Is a cinema black function implemented on Panasonic TV?
Innolux recently started making 85" 4K panels, but I don't know if it is FALD.
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post #16 of 739 Old 08-21-2014, 07:53 PM
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This Tv has potential. Is there any news on a release date?
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post #17 of 739 Old 08-22-2014, 12:11 PM
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I am considering this, but some opinions say and they are right to wait for OLED.

My main concern is if this set will have the same picture of Plasma withe rich colors and pure blacks.
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post #18 of 739 Old 08-22-2014, 02:08 PM
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Originally Posted by Back_to_the_Sound View Post
I am considering this, but some opinions say and they are right to wait for OLED.
Given the rejection rate for manufacturing large sized OLED panels with just 1920x1080 pixels is still way too high for any 'Flat Panel Display' company to make them commercially viable. Logically the rejection rate for large sized (UHD) panels offering 3840x2160 pixels will be even greater!

In short. You'll probably be in for quite a wait... And quite a price

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post #19 of 739 Old 08-23-2014, 02:34 PM
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Originally Posted by SeeMoreDigital View Post
Given the rejection rate for manufacturing large sized OLED panels with just 1920x1080 pixels is still way too high for any 'Flat Panel Display' company to make them commercially viable. Logically the rejection rate for large sized (UHD) panels offering 3840x2160 pixels will be even greater!

In short. You'll probably be in for quite a wait... And quite a price
If other brands don't come up with OLED solution above "60" inch i go Panasonic AX900.

I've read and it might have the same or better performance than the ZT60. In terms of color and contrast is better, and if blacks are 95% is a brilliant TV.
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post #20 of 739 Old 08-23-2014, 07:36 PM
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Quote:
Originally Posted by Back_to_the_Sound View Post
If other brands don't come up with OLED solution above "60" inch i go Panasonic AX900.

I've read and it might have the same or better performance than the ZT60. In terms of color and contrast is better, and if blacks are 95% is a brilliant TV.
LG 4K 65" OLED should be out Sept/Oct and you can already pre order for around $6K. Let's face it, all the tricks these FALD sets have to do just to get a pic close to Plasma and they still fall short. OLED just made it much worse. Even FALD LCD sets with potential like the Vizio R and Panasonic AX-900 are going to be dead in the water unless they offer a huge price savings. With OLED prices expected to drop rather quickly, it is looking like a tough assignment.
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post #21 of 739 Old 08-23-2014, 07:55 PM
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Quote:
Originally Posted by sytech View Post
LG 4K 65" OLED should be out Sept/Oct and you can already pre order for around $6K. Let's face it, all the tricks these FALD sets have to do just to get a pic close to Plasma and they still fall short. OLED just made it much worse. Even FALD LCD sets with potential like the Vizio R and Panasonic AX-900 are going to be dead in the water unless they offer a huge price savings. With OLED prices expected to drop rather quickly, it is looking like a tough assignment.
On Panasonic AX900, I fully agree (dead in the water without major immediate discounting like Sharp did early this year just after introducing the Q+ TVs).

I expect the 65" Vizio Reference Series to be priced at about 50% of the price of the LG 65EC9700 and believe they will be leaving themselves room to price even lower if LG does succeed to get the price of the 65EC9700 down below $5000 by mid-2015.

Sony and Panasonic are an afterthoughts for LG now - Samsung and Vizio remain the biggest concern.

We are heading towards a three-horse race, with the 4 Japanese horses fading fast and the 3-4 Chinese horses coming up fast...
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post #22 of 739 Old 08-24-2014, 01:06 AM
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I have nothing against LG, but is a brand i don't like, never did.

So only for this is a "no go" for me.

And OLED is also very "fresh", who knows about the durability of the screen? Will knows if the picture degradates with time pass just like plasma looses contrast over time? Or it comes up with "dead pixels"?

By the point of view i think the Panasonic AX900 will be the best around. Samsung also still have a plasma, the 8500 but i don't think t's a good as the ZT60 was.

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post #23 of 739 Old 08-24-2014, 08:57 AM
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I'm about to pull the trigger on a 85 inch Samsung 4k 8550,price range 9-10 k.But this thread about the AX900 85 inch is giving me second thoughts .Any chance the Panasonic will be better than the Samsung and anywhere near the same price?The Sony 85 inch FALD 4 k is $25,000 ,way too much for me.And how long will I have to wait for the Panny 85 ?Any guesses ?..Affordable OLED 85 inch 4 k is too far away for me to wait.
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I'm about to pull the trigger on a 85 inch Samsung 4k 8550,price range 9-10 k.But this thread about the AX900 85 inch is giving me second thoughts .Any chance the Panasonic will be better than the Samsung and anywhere near the same price?The Sony 85 inch FALD 4 k is $25,000 ,way too much for me.And how long will I have to wait for the Panny 85 ?Any guesses ?..Affordable OLED 85 inch 4 k is too far away for me to wait.

No.
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post #25 of 739 Old 08-26-2014, 03:40 AM - Thread Starter
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I can only imagine what's going on over in Panasonic's marketing/pricing division. The emergence of OLED, cheap Chinese sets and rapid price drops, means that the market won't bear it well if they set it too high. Innovators and early adopters are turning more and more towards OLED. This says to me that a Gross Profit Margin Target strategy will not work despite the likely high amounts the company spent on R&D into FALD technology. Here's a short article I read on the subject over at Business Insider entitled "Three Ways Companies Decide The Price Of A Product". They need another pricing strategy that takes into account the factors I mentioned (e.g., OLED) while also taking into account desirability built into the AX900 brand ("equal to plasma PQ quality"), maintaining the companies perception of leadership (a la successor to Kuro), but while also recognizing the emerging marketing trends. This should result in an MSRP for the 65AX900 in the range of $4,999 to $6,599. Despite that the AX900 will likely be superior to Sony's 65X950B, Panasonic would be wise to leave Sony the king of the out-of-touch, out-of-reach pricing company. My two cents.
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post #26 of 739 Old 08-26-2014, 04:59 AM
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Looking forward to seeing this killer 4K TV.. I have always liked Panasonic.. There a good solid company.. I just wish, now that Panasonic is not making Plasmas.. They would have opted for a better screen size option somewhere between 65" to 85". Just about all of the other manufacturers are offering 70" to 79" screens now. I feel this is a more sellable size area than 85"... And a much better upgrade over the 65" size that a lot of us had years ago.
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post #27 of 739 Old 08-26-2014, 08:32 AM
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I can only imagine what's going on over in Panasonic's marketing/pricing division. The emergence of OLED, cheap Chinese sets and rapid price drops, means that the market won't bear it well if they set it too high. Innovators and early adopters are turning more and more towards OLED.
Currently LG is the only company to manufacture and release UHD OLED screens. And this release only happened today!

If you want, you can pre-order the 65" (and 77") model, which expected to cost between $10,000 to $12,000.00....

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Currently LG is the only company to manufacture and release UHD OLED screens. And this release only happened today!

If you want, you can pre-order the 65" (and 77") model, which expected to cost between $10,000 to $12,000.00....

65EC9700 can be pre-ordered for $6250 right now (from CP), no official pricing on the 77EG9700 yet. but I am expecting to be below the low end of the range you have indicated.
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post #29 of 739 Old 08-26-2014, 12:33 PM - Thread Starter
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OLED has a promising future but I'm not interested in the tech right now for reasons that should be discussed in another thread (some are discussed here in this CNET article) curvature being chief among them. Let's keep the discussion on the AX900 and related topics.
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post #30 of 739 Old 08-29-2014, 01:52 PM - Thread Starter
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I noticed the AX800's were recently marked down again at the Panasonic shop. Maybe this time it's in preparation for the AX900? Fingers crossed.
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