Originally Posted by tripod39
Another question...On mostly all tv setups posted on most brands of tv's,why are the advanced settings for pic's almost always turned off? Seems to me the manufacturers do a lot of research and testing to determine if those adv settings are installed or not.I would say if they were supposed to be in the off position ,they wouldn't be there.Any opinions?
Manufacturers - or more accurately, the marketing departments - have four goals when designing televisions.
1) The brightest picture possible. This is done through blindingly bright backlight levels, and extremely cold (blue) whites, which fool the eye into thinking something's brighter than it is.
2) The smoothest picture possible. This is done by blurring away all natural detail until everything looks like a pastel painting, under the guise of removing "noise" (something that hasn't really existed since analog broadcast TV and EP-recorded VHS tape days).
3) The most vibrantly colorful picture possible. This is done by oversaturating bright colors and falsely saturating weak colors until live video looks like a cartoon.
4) The sharpest picture possible. This is done by enhancing what's left until that cartoon-smooth look literally has black and white lines drawn around everything.
If you don't believe me, then turn all the features up to maximum and enjoy!
However, anyone who cares about video quality has just one goal:
1) The most accurate picture reproduction possible, so that what the director saw in his editing booth is exactly what you see in your home.
There are video reproduction standards to follow. Color temperatures, gamma curves, saturation levels and so forth. All professional monitors are calibrated this way - and that's what these settings are intended to replicate on your TV. Companies like Sony have little interest in making an "accurate" out the box TV, because it's unexciting. They just want their TV to be the brightest beacon of color and light when viewed under 5,000 watts of sodium lighting at Walmart.
But, thankfully, companies like Sony *do* make it possible for those of us who care to turn off any unneeded picture processing, so that what's on the disc - what you're supposed to see in the first place - is what we actually see. Not all companies are so accommodating.