Good choice I've seen the Sammies not bad but not as good
This should get you started you can always reset picture modes back to factory settings (reset ) in case you want to
you can also make a day night setting day in general and night in cinema perhaps with day brightness at 55-60 and night at 50-55
for best results all the other setting should be same between the 2 modes *if you are trying to make a day nite thing * .
This is not a calibration
that's a whole different level just adjustments derived from my DIY calibration I've found that work well on most Sonys I am not a trained or certified calibrator those guys cost loot and are highly trained
if you have the loot for a professional calibration it would be good choice for some !
Took a long time to get this down
. because every time you make a small change in one thing it can affect another that affects another and so on . You alway have the option to re set to Sony defaults if you prefer that feel free to experiment a little you can't hurt it in the user menu
.DO not go in to the service menu unless you know exactly what you are doing and what version of firmware your set is using one wrong move in there and you may suddenly have a permanent 40" dark silent book end
beside on this set there is nothing to affect the picture in the service menu .
B]FWIW[/B] Turn off all the ECO/Energy Saver crap
and brightness and /or backlight sensors .* if any are present *
For the most accurate colors
put it in Cinema mode and screw
the contrast (picture ) to max same thing with the backlight .they are way to low out of the box !
you might want to do that in all the modes as well some of the other settings esp. gamma in each mode and each input
I leave the color temp at vivid is sports mode for effect but I usually don't use it, tweaked Cinema is usually the best on a Sony
The Cinema mode /scene select
will turn off all the other advanced settings crap you don't need for a good picture
Best to set color temp at neutral
in most modes and particularly Cinema
Sonys like to push red if you don't (been that way forever ) and some blues can take on a lavender tint and it can otherwise skew the yellows ,greens and magenta ,
set it too cool and it pushes blue like a Cheap Emerson, Dynex or Westinghouse at WM or Target in store or torch mode !
Advanced settings Cine motion
should be auto though thats your 3:2 pull down for 24p film content (movies )
In advanced settings Gamma at +2 usually helps with picture detail on Sonys also
Fageet about any motion settings or blinking back lights /edge lights or frame dimming
I would keep the brightness and color saturation about 50-55 no more than 60 on either one otherwise excessive brightness you will kill your blacks and thus contrast and might lose detail and see blooming and/ or a washed out picture excessive color saturation skews the colors and kills picture detail .
Sharpness on a Sony with a VA panel probably about 17 most other sets a lot less .
contrary to popular wisdom contrast sets white levels and Brightness sets black levels no lie !
Oh in the screen setting menu set your screen pixel mapping @1:1 (full pixel very important ) ,auto wide ON ,4:3 default OFF ,Auto Display area OFF very important !
Note : if full pixel is not right
your brand new 1080p set is suddenly a 720p set no matter what the display info banner says no lie !