I could be fine with that price tag, considering it will NOT sell there for long before going on "sale". However the 'No Dolby Vision until the end of the year' is completely absurd and negates the whole reason why I was waiting for this TV... I get that sounds melodramatic however I have been putting off on the 940D specifically because it was not going to support Dolby Vision. So I figured I would wait until the 940E. However now I find out that I won't have DV until prob close to 2018 for nearly double the price... its really not a shocker why so many people buy Vizio.