Saw the LTV-37w2 at BB tonight and it was very impressive for a 720p TV. In that particular store, the 37w2 wa sitting immediately above the old 37w1 and I thought the 37w2 was far superior. The black levels appeared to be much better and the dark details were certainly better too. You could see details in dark scenes that could not be seen on the w1. The overall asthetics of the LTV-37w2 was VERY GOOD and it now looks like a more mainstream brand. I never really warmed up to the looks of the 37w1, so the new look is a huge improvement IMHO. If the LVM-37w3 looks this good and has great picture quality, it may be the monitor for me. Too bad its not going to be an LTV-37w3 (as in TV, not a monitor) as it would be nice to have the 1080p panel, speakers and ATSC/NTSC tuners in one unit.