Might I ask a question where these new Sony's are concerned? Doesn't the fact that there's an extra hunk of glass over the screen sort of defeat the whole purpose of LCD technology in the first place? Unless it's some kind of anti-reflection glass (if there even is such a thing), any light that hits those Sonys will reflect off the screen and you'll have the same glare problem as with regular CRTs and Plasmas. I don't know if it's just to make the monitors look sleeker, but copying the Syntax Olevia 42" set (with that ugly hunk of glass over the LCD monitor) is not a good idea if you're making new LCD flat panels. I could do without that piece of glass over those monitors. Unless they can be removed? Honestly, even though Sony does have a superior PQ, I think the markup on their units is ludicrous.
Though I do like the KDL series, only I hear the XBR line is better.